NGM Rate 2012 - World Media Co., Ltd.
Transkript
NGM Rate 2012 - World Media Co., Ltd.
To Inspire People to Care About the Planet National Geographic Magazine Mission yy National Geographic magazine is the global leader in empowering people to navigate the world, providing authoritative, unbiased content that addresses today’s complex issues, while uncovering the wonders of our time. yy Each issue captivates millions of curious readers with award-winning photography and world-class reporting that inspire them to make informed decisions and effect positive change. yy As part of the world’s largest non-profit scientific, education, and entertainment organizations, National Geographic has unmatched reach to a global audience that influences opinions in governments, in the board room, and beyond. WATCH BIG CAT WEEK STARTING SUNDAY, DECEMBER 11, AT 8 P.M. ON NAT GEO WILD NGM.COM NGM.COM DECEMBER 2011 MAY 2011 NGM.COM OCTOBER 2011 we’re not as crazy as you think ABOVE The King James Yosemite BIBLE Like Never Before Making a Masterpiece THE NEW SCIENCE OF THE Teenage Braın Australia’s Great Barrier Reef 34 How We Can Save Wild Tigers 62 Images of Japan’s Nuclear Zone 92 Upstart Galaxies Flirt With the Milky Way 114 The City Solution to Earth’s Problems 124 King James Bible First edition, 1611 Quayle Bible Collection Unsinkable Spirit of Bangladesh 58 Why Weaver Ants Rule the Forest 84 The Magic of Camera Obscura 118 Happy Hour at the Ochroma Tree 130 LOST IN AUSTRALIA’S SLOT CANYONS 60 A WHALE OF A SHARK 82 EARTH BEFORE THE ICE 90 GENGHIS KHAN’S URBAN CLAN 110 THE MOUNTAINS THAT MADE ANSEL ADAMS 128 Elephants have miles of unbroken savanna to roam inside Uganda’s Queen Elizabeth Park, where their numbers total 2,500, a dramatic rise after heavy poaching in the 1980s. Outside the preserve villagers kill elephants that trample and eat crops, though attacks have diminished with the digging of trenches to protect fields from wild trespassers. JOEL SARTORE yy nat i o na l g e o g r a ph i c • n ov e m b e r EDITORIAL a l b e rt i n e ri f t Our Urban Planet: Editorial Content 2012 Special Yearlong Series | REBIRTH New York, New York Stephen Wilkes The liveliest show in town, Times Square buzzes with reborn energy. A 30-year redevelopment project turned a seedy stretch of Broadway into today’s neon-lit shopping and entertainment walkway. Some dislike the themepark commercialism of the redo, but almost all applaud that the streets are alive with a city’s most valued resource—people. For his “Day Into Night” image, Wilkes shot for ten hours from a single point and digitally blended the stills to make a time-lapse scene within one frame. | STREET LIFE | TOGETHERNESS Istanbul, Turkey Martin Roemers New York, New York Reinier Gerritsen By foot, rail, and automobile, people Commuters kvetch about crowded trains, but New pass through Taksim Square, animating the York’s subway system helps account for a rela- modern hub of Istanbul. Schemes to restrict tively low per capita energy use. For density the area to foot traffic worry planners who and diversity—hallmarks of a vital city—look no fear the famous crossroads could lose further than rush hour on the line from Grand Cen- its creative energy. tral to Wall Street (right). Gerritsen’s “Wall Street Stop” images are assembled from photos taken in rapid succession with different focal points. He combines the results on a computer so most faces appear equally sharp. National Geographic’s editorial team will produce a thought-leader series about cities, appearing as both gatefolds in the front-of-book department, NEXT; high-profile well features; and a city-themed Your Shot photo contest series. yy February: Feature about Astana, the new capital of Kazakhstan, and its brash architecture yy August: Feature about East London, a neighborhood with a large, diverse immigrant population yy March: Feature about Marseille, which is predicted to be Europe’s first major Islamic city Your Shot, Your City—consumer-submitted photos from around the world yy September: City Solutions Gatefold showcasing Medellin and how public spaces have made the city safer Your Shot/Your City—consumer-submitted photos from around the world yy April: City Solutions Gatefold featuring bicycle-friendly cities yy October: Feature about the independent city-state of Hong Kong at the edge of a new empire yy June/July: City Solutions Gatefold showcasing innovative plans to connect urban sprawl in Paris Feature about Rio de Janeiro as it prepares to host the 2014 World Cup and 2016 Summer Olympics Your Shot/Your City—consumer-submitted photos from around the world EDITORIAL yy December: City Solutions Gatefold shows how Chicago’s Willis Tower (formerly the Sears Tower) will be retrofitted to produce its own electricity Your Shot/Your City—consumer-submitted photos from around the world The Editorial Layout of the Magazine The Story of Our World National Geographic’s editors, journalists, and photographers are the world’s best storytellers. Through their award-winning images and reporting, and a comprehensive, unbiased presentation of complex issues, National Geographic is able to establish a dialogue with readers that makes them think about their role in the world. That power to strike a chord makes National Geographic an essential vehicle that enables advertisers to reach a receptive audience that will embrace and act on their message. Pre-Editorial Well Each month the following vibrant departments appear in the front of the magazine and provide multiple entry points for advertisers: yy Opening with a two-page table of contents yy Editor’s Note from Chris Johns, Editor in Chief yy Masthead yy L etters: Letters to the Editor provide insight into editorial relevancy and readers’ personalities yy N ational Geographic on TV: Single-page spotlight of the month’s programming of interest on the National Geographic Channel and the Nat Geo Wild Channel yy Visions: This department consists of 100% photographic content and includes Your Shot—the magazine’s reader -contributed photosection, and Photo Journal—a first- person account from one of National Geographic’s expert photographers about a project that is personally significant yy N ow: Covers current topics that highlight what’s happening now around the world, and is complemented by stunning photography, maps, and charts yy Next: Displaying beautiful art that only National Geographic can provide, this department provides a forward-thinking look at the world, with a focus on innovation and technology EDITORIAL The Editorial Layout of the Magazine The Story of Our World Editorial Well The editorial well features a compilation of stories that focus on three or four main topics such as global issues, culture, and the environment—all vividly brought to life by National Geographic’s world-class photography and storytelling expertise. Post-Editorial Well The following departments run after the editorial well: yy NG Connect: Every month this page features staff picks of National Geographic Society products and events yy The Moment: Tells the story of various photographers on assignment yy Flashback: Provides a brief yet poignant look at the story behind a selected photo from the National Geographic archives Map Supplements A long-standing tradition in National Geographic magazine, and one of readers’ favorites, large-format, freestanding, blow-in map supplements complement related articles with stunning graphics and illustrations, making these collectibles readers not only save, but often display. Map supplements also present a unique advertiser-branding opportunity: A 11/2 -inch strip can be created along the bottom of the map for sponsor’s logo and message. EDITORIAL National Geographic Magazine Interactive Edition on Your iPad yyNational Geographic is at the forefront of offering its avid consumers more ways to connect with the content they love. yyNow available on the state-of-the-art Adobe platform, the Interactive Edition offers readers the opportunity to experience the National Geographic brand through multiple touch points and interactivity—bringing the magazine and its extraordinary content, photographs, and visual graphics to life. yyGeo-targeting • Global • US • International NOW Shuttles’ Last Trip After roughly 30 years of service, the remaining space shuttles are headed for the final frontier: retirement. Museums around the country have been clamoring for a chance to take one home. When the Apollo program ended, the Smithsonian had right of first refusal for surplus NASA artifacts, from astronaut diapers to lunar landers. But for the shuttles, NASA issued a special proposal. Museums that wanted an orbiter could apply for one, but they had to say how the ship would be displayed, how their exhibit would “inspire the American public,” and—most important—how they would raise the $28.8 million needed for cleaning and transport. As a result, the California Science Center will soon be one of only four museums to house a space shuttle (map below): Endeavour is due to land in Los Angeles in 2012. “We have the honor of being stewards of something that we all hold as part of our national heritage,” says the museum’s aerospace science curator, Kenneth E. Phillips. “It’s an overwhelming feeling.” —Victoria Jaggard ENTERPRISE New York, NY ENDEAVOUR Los Angeles, CA yyEnhanced Opportunities include: • Live Links • Slide Show • Scrollable Frames • Video • Photo 360 • Panorama Overlay • Audio Overlay • Custom Creative Opportunities For more information, please contact your National Geographic brand manager. INTERACTIVE EDITION U N I TED STATES DISCOVERY Chantilly, VA ATLANTIS Kennedy Space Center, FL Discovery is taken apart for a thorough cleaning at Florida’s Kennedy Space Center before its eventual display in Virginia. PHOTO: CHRISTOPHER MORRIS. NGM MAPS Interactive Edition Specifications 2012 INTERACTIVE EDITION CLOSING DATES ISSUE DATES January February March April May June July August September October November December LANDSCAPE VIEW ClosING Dates 11/01/11 12/01/11 01/03/12 768 Pixels 02/01/12 03/01/12 04/02/12 05/01/12 06/01/12 07/02/12 08/01/12 09/04/12 10/01/12 1024 Pixels NGM INTERACTIVE AD SPECIFICATIONS Page Specs yy Ads and editorial content are viewable in landscape mode only yy Static ads or ads with live links only should be submitted in PDF format yy Ads with video or other interactive elements should be submitted as InDesign files with the elements linked in the page yy RGB color yy 288 dpi is required yy Dimensions are 1024 x a minimum of 768 pixels (Adobe pages on the iPad can be deeper than the screen size) yy Document size is approximately 14.2 inches wide x 10.6 inches high LIVE LINKS yy Links should not be embedded in supplied PDFs yy National Geographic will embed links on the back-end yy Links should click through to sites that are not Flash-based yy A click-tracker URL can be implemented if supplied by advertiser yy The total file size of all the advertising assets should not exceed 25MB ACTION BUTTONS yy Provide ample “finger tip” space to any links or action buttons yy Interactive elements should be formatted to seem three dimensional (such as adding a drop shadow or bevel) yy Unlike the web, there are no roll-over states on the iPad yy Use simple language to indicate interactive elements; do not assume a reader will understand intuitively Metadata Requirement Each ad should be accompanied by a text file which includes: yy Ad Title (30 character limit including spaces) Advertisers must complete the interactive inclusion yy Ad description (120 character limit including spaces form first, and then upload materials to the FTP site. Example: URL: ftp-ngm.ngs.org Canon Power Shot (16 characters) Your World’s Most Important Magazine Username: NGEPAdvert The Canon Power Shot cameras are the most flexible on the Password: Adv3rt!$3 market today. See how they can be turned. (99 characters) INTERACTIVE EDITION Interactive Edition Specifications 2012 NGM INTERACTIVE AD SPECIFICATIONS CONTINUED PHOTO 360 SLIDESHOW yy The Photo 360 viewer displays a sequence of images, allowing yy Combine a collection of images to create a slideshow yy Interactive buttons navigate through the slideshow images yy Use thumbnail images to jump to a specific slide, or use you to rotate an object 360 degrees on the iPad yy While Photo 360 is designed primarily for rotating objects, you can use it as a way of progressing through any sequence of images yy The image files should be png or jpg, and they should have the navigation buttons to move forward and backward through the slides SCROLLABLE FRAMES same root name with ascending suffixes, such as Tower001.jpg, Tower002.jpg, and so on yy Scrollable frames allow for horizontal or vertical scrolling yy Make the size of the images the same size as they will appear Example: on the iPad, such as 500 x 400 pixels yy For best results, use at least 25 images for a 360-degree rotation yy You may want to display a frame that contains only the first few steps in a set of instructions and let users scroll down to view a dditional steps PANORAMIC VIEW yy A panorama overlay gives the impression that you are viewing a setting from within a sphere Example: yy A courtyard panorama can let you pan left and right a full 360 degrees, tilt up to see the cloudless Seattle sky, and zoom in on autumn trees VIDEO OVERLAY yy The video must be an MOV file with h.264 encoding yy Videos should be no larger than 20MB yy Full frame video (which pops up and runs in a separate window) should be: 1024 x 768 pixels yy If you plan video to run in-position, make sure you leave room around it so that a reader can swipe the page to move on (or scroll down if your page is deeper than window) yy Generally please try to keep video length less than 1 minute yy Avoid auto-running video; allow the user to make the choice NGM INTERACTIVE EDITION PRICING (NET) Effective with the January 2012 Issue Regional/Fractional Upgrade$20,000 Full Page Static Inclusion$25,000 Slide Show$35,000 (10 images max) Scrollable Frames$35,000 (4 pages max) Video$35,000 (:15 or :30) Photo 360$35,000 Panorama Overlay$35,000 Audio Overlay$35,000 to view STATIC SPREAD INCLUDING LINK$35,000 AUDIO OVERLAY INTERACTIVE SPREAD(1)$35,000 1 yy Place an MP3 file in your document Interactive features include video, audio, slideshow, Your World’s Most Important Magazine photo 360, panorama overlay yy You can also add a set of images to create a controller skin that acts as a status bar with play and pause controls INTERACTIVE EDITION Sales Offices National Geographic magazine NEW YORK office New York Claudia Malley, EVP & Worldwide Publisher +1 212 610 5513 cmalley@ngs.org london OFFICE London Charlie Attenborough, Managing Director, International Advertising +44 20 7751 7580 charlie.attenborough @ngm-intl.com Jenifer Berman, Vice President, Marketing +1 212 610 3803 jberman@ngs.org Bob Amberg, National Brand Director +1 212 610 5511 ramberg@ngs.org John McCormick, Director, Digital Advertising & Strategy +1 212 610 3813 jbmccorm@ngs.org Tom Denning +44 20 7751 7587 tom.denning@ngm-intl.com Rebecca Hill +44 20 7751 7583 rebecca.hill@ngm-intl.com Nolwen Rivet +44 20 7751 7589 nolwen.rivet@ngm-intl.com Nadine Heggie +44 20 7751 7586 nadine.heggie@ngm-intl.com David Middis +44 20 7751 7584 david.middis@ngm-intl.com Prevoni Naicker +44 20 7751 7624 prevoni.naicker@ngm-intl.com Sarah Hodgson +44 20 7751 7585 sarah.hodgson@ngm-intl.com UK Regional OFFICEs UK - Scotland Mediaforce Edinburgh Grant Gorrie +44 1315 557 400 GGorrie@Mediaforce.co.uk UK - North Mediaforce Manchester Ken Buckley +44 1618 288 532 kbuckley@mediaforce.co.uk UK - Midlands The Mixed Media Company Philip Dodson +44 1672 563 635 phil@mixedmedia.co.uk UK - Inserts Response One Jo Nicholls +44 1225 480 480 jo.nicholls@responseone.co.uk MAILING ADDRESSES New York 161 Sixth Avenue, 14th Floor New York New York 10013 USA London Shepherds Building East Richmond Way Shepherds Bush London W14 0DQ UK Your World’s Most Important UK - Scotland Maritime Street, Admiral House 29-30 Maritime Street Edinburgh EH6 6SE UK UK - North Croxley House Magazine 14 Lloyd Street Manchester M2 5ND UK CONTACT INFORMATION UK - Midlands 20 Easterton Lane Pewsey SN9 5BP UK UK - Inserts The Old Dairy Melcombe Road Bath BA2 3LR UK Sales Offices National Geographic magazine european offices Belgium Francesco Sutton +32 2213 3626 francesco.sutton @mps-adv.com Central & Eastern Europe / Russia, Balkans / FSU countries excl. 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Chower Narula +66 2641 2693 chower@worldmedia.co.th MAILING ADDRESSES Middle East Toro Communications FZ-LLC Office 68, Bldg 8 Dubai Media City PO Box 72280 Dubai UAE Nigeria Naijasounds, 4th Floor UBA House, 57 Marina Lagos Nigeria Australia 33 Foster St, Surry Hills NSW2010 Australia China 1811 Capital Group Plaza 6 Chaoyangmen Beidajiie Beijing 100027 China Hong Kong / Macao / Taiwan 904 Kinwick Centre 32 Hollywood Road, Central Hong Kong South Africa 8th floor, Media City Building 1 Heeremgracht Str., Forshore Your World’s Cape Town 8001 South Africa Most Important India / Sri Lanka / Maldives / Nepal Bhutan / Bangladesh Shree Laxmi Prasad Building Nehru Road, Dayaldas Lane Vile Parle (East) Mumbai 400057 India Japan 1-7-21 Hirakawacho Chiyoda-ku Tokyo 102-0093 Japan Korea Room 512, Korea Building Magazine 44-12, Youido-dong Seoul 150-890 Korea CONTACT INFORMATION Malaysia Level 33, Menara Ambank No 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur Malaysia Singapore 77B Amoy Street Singapore 069896 Singapore Thailand Suite 40 121 Ratchadapisek Rd RS Tower, 9th floor Dindaeng, Bangkok 10400 Thailand National Geographic Magazine Su m m a r y S h e e t Demographic Editions 2011 Spring MRI National Men’s Age 50+ Family Gold Executive Rate Base 4,100,0002,000,0001,500,0001,200,0001,100,000 850,000 2012 P4C Rate $225,455 $177,500 $167,955 $127,700 $140,800 $110,500 Total Audience 32,267 8,660 11,700 9,360 8,580 6,581 Total Men 17,927 8,660 6,490 4,954 5,047 3,626 Total Women 14,339 0 5,210 4,407 3,534 2,956 Median Age 46.3 46.2 62.0 38.2 51.2 46.5 Median HHI $65,921 $68,271 $66,237 $72,035 $130,331 $102,171 Graduated College+ % Composition Index 36.1% 133 35.2% 130 42.1% 155 32.1% 118 57.7% 212 70.8% 260 Managers/Professionals % Composition Index 26.4% 117 26.2% 116 25.3% 112 28.5% 126 41.6 184 98.7% 438 2012 Rate Base (AUD) 000 2012 P4C V i t a l St a t i s t i c s Edition Definition MRI Code Development National 4,100,000 32,267 $225,455 Men Positive ID thru Subscriber list 2,000,000 8,660 $177,500 NGM & Men scaled at 48.307% Age 50+ Positive ID thru Subscriber list 1,500,000 11,700 $167,955 NGM & Age 50+ scaled at 82.9199% Family Positive ID thru Subscriber list 1,200,000 9,360 $127,700 NGM & CHH1+ scaled at 75.9555% Gold Acxiom ID of HHI $100,000+ or Net Worth $500,000+ 1,100,000 8,580 $140,800 NGM & (72780-y!HHI 100,000+) scaled at 68.9821% 6,581 $110,500 NGM & (5521-2!805x!7637) Executive Acxiom ID of C-Suite, 850,000 Top Management, and Professional & Related Occupations RESEARCH Audience Profile National Geographic Magazine Total Audience Profile 2011 Spring MRI RATE BASE: 4,100,000 AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX (US=100) Total Adults Male Female 32,267 17,927 14,338 100.0% 55.6% 44.4% 14.1% 16.2% 12.1% 100 115 86 Age 18-24 25-49 25-54 55+ Median Age: 46.3 years 4,237 13,920 17,061 10,969 13.1% 43.1% 52.9% 34.0% 14.6% 13.3% 13.5% 14.9% 103 94 96 106 16.3% 17.5% 19.3% 18.8% 116 124 137 134 15.5% 18.7% 21.7% 110 133 154 15.0% 16.5% 17.5% 17.1% 106 117 125 121 Household Income $100,000+ 9,375 29.1% $150,000+ 4,173 12.9% $200,000+ 2,075 6.4% Net Worth $1,000,000+ 2,946 9.1% Median HHI: $65,921 Education Att./Grad. College 6,782 21.0% Graduated College+ 11,657 36.1% Post Graduate Degree 4,802 14.9% Occupation Mgt./Bus./Fin. Operations 3,134 9.7% Managers/Professionals 8,514 26.4% Professional/Related Occ. 5,380 16.7% Top Management 1,575 4.9% Household Composition Married Children in Household Own Home Median Home Value: $213,200 Influentials® Super Influentials* 17,912 12,323 22,875 55.5% 38.2% 70.9% 14.3% 13.2% 14.2% 102 94 101 3,945 1,364 12.2% 4.2% 24.1% 27.2% 171 193 *Super Influentials: Participated in 5+ public activities/12 months Your World’s Most Important Magazine RESEARCH National Geographic Europe Audience Profile Your World’s Most Important Magazine Audience Profile EMS 2011 Totals Male Female AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX 3,114 100.0 7.6100 1,983 63.7 8.1106 1,131 36.3 6.997 Age Age 21-34 509 16.3 8.1 106 Age 35-44 912 29.3 8.0 105 Age 45-54 851 27.3 7.3 96 Age 55-64 579 18.6 7.1 93 Age 65+ 256 8.2 7.7 101 Median Age 45.8 Mean Age 46.6 Education Secondary education 141 4.5 7.7 101 Further or higher education 119 3.8 12.2 159 Occupation C-Suite Managers Private Sector 365 11.7 10.6 139 C-Suite Mgrs All Sectors (100+ emp ww) 293 9.4 10.7 140 C-Suite Exec/Dir. (50+ emp. ww) 315 10.1 11.2 147 Any Dept. head 221 7.1 10.1 133 Authorise/Specifiy purch In 1+ areas 835 26.8 11.6 152 Household Composition 1+ children in HH 1,178 2+ children in HH 637 37.8 20.5 7.7 7.8 101 102 Income Personal Income €50,000+ 1,695 54.4 9.8128 Personal Income €70,000+ 741 23.8 11.9156 Personal Income €100,000+ 324 10.4 13.1171 Mean Personal Income €63,594 Median Personal Income €53,616 Influential Opinion Leader 520 16.7 12.2 159 Your World’s Most Important Magazine Source: EMS 2010 Winter (excluding CzeHunPolRus) RESEARCH National Geographic Europe Audience Profile Your World’s Most Important Magazine Audience Profile EMS Select 2011 Totals Male Female AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX 875 100.0 12.0100 672 76.8 11.9100 203 23.2 12.0101 Age Age 21-34 121 13.8 15.7 132 Age 35-44 250 28.6 12.0 100 Age 45-54 266 30.4 11.1 93 Age 55-64 177 20.3 10.8 91 Age 65+ 59 6.8 14.0 117 Median Age 46 Mean Age 47 Education Secondary education 4 0.5 9.7 81 Further or higher education 1.6 1.8 16.6 139 Occupation C-Suite Managers Private Sector 228 26.01 12.1 101 C-Suite Mgrs All Sectors (100+ emp ww) 200 22.9 12.8 107 C-Suite Exec/Dir. (50+ emp. ww) 228 26.1 12.9 108 Any Dept. head 101 11.6 11.0 92 Authorise/Specifiy purch In 1+ areas 459 52.5 13.6 114 Household Composition 1+ children in HH 371 42.5 11.8 2+ children in HH 206 23.5 11.3 98 95 Income Personal Income €50,000+ 853 97.6 12.1101 Personal Income €70,000+ 630 72.1 12.6105 Personal Income €100,000+ 323 36.9 13.1110 Mean Personal Income €106,431 Median Personal Income €90,607 Influential Opinion Leader 305 34.9 15.2 127 Your World’s Most Important Magazine Source: EMS 2010 Winter (excluding CzeHunPolRus) RESEARCH National Geographic Pacific Audience Profile Your World’s Most Important Magazine Audience Profile PAX 2011 AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX Totals Male Female 523,523 100 286,270 54.7 237,253 45.3 5.3100 6.1114 4.687 Age Age 25-34 Age 35-44 Age 45-54 Age 55-64 Median Age Mean Age 163,977 154,880 142,339 62,326 41 41 5.6 5.2 5.6 4.6 Education University/Post Graduate University/Under-Graduate College but not University Secondary Education 164,668 31.5 211,842 40.5 89,818 17.2 52,432 10 6.5 123 5.8108 5.6 105 2.3 62 53,998 10.3 48,965 9.4 129,025 24.7 6.9 130 7.2135 7.7 145 3,691 252,551 5.4 7.6 Occupation Top management C-suite Department Head University Princ/Dean/Professor/ Dean/Prof. Vice Prof./Head Faculty Authorise any business decisions Business Influentials (3+ actiivites/ 12 months) BDM’s Income HHI $120000+ HHI $150000+ HHI $180000+ Median HHI Mean HHI Personal Income $120,000+ Median Personal Income Mean Personal Income Household Composition Married Married with Children RESEARCH 0.7 48.2 94,549 18.1 150,673 28.8 105 97 105 87 101 143 14.3 259 10.4196 111,318 21.3 10.5 197 71,675 13.92 12.48 239 42,821 8.32 13.03 250 $76,7888 $82,032 37,672 7.2 14.7 277 $44,256 $51,576 338,947 64.7 270,682 51.7 Your World’s Most Important Magazine Source: Pax Q1 2010-Q4 2010- 10 countries) 31.3 29.6 27.2 11.9 4.992 4.4 82 National Geographic UK Audience Profile Your World’s Most Important Magazine Audience Profile NRS 2011 Totals Male Female AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX 2,149 100.0 1,255 58.4 894 41.6 4.3100 5.1120 3.581 Age Age 18-24 208 9.7 3.6 84 Age 25-34 383 17.8 4.8 111 Age 35-44 373 17.4 4.4 103 AGe 45-54 397 19.9 4.8 120 Age 55-64 403 18.8 5.1 120 AGe 65+ 388 18 3.8 89 Median Age 45.7 years Mean Age 46.4 years Social Grade Social Grade: A 155 7.2 7.8 Social Grade: AB 883 41.1 7.5 Social Grade ABC1 1,580 73.5 5.9 181 174 138 Education Post Graduate degree 288 13.4 10.1 235 Prof. qualifications of degree status 186 8.7 83 193 First degree 428 19.9 7.9 184 Employment Employed full time 1,020 47.5 4.8 113 Prof. Occupations 435 20.2 8.5 198 Managers and senior officials 321 15 5.6 131 Associate Prof.& Tech. Occs 318 14.8 5.9 138 Income Informant income: £30.000+ 456 21.2 7.5 Informant income: £70,000+ 60 2.8 8.0 Median informant income £17,115 Mean informant income £21,580 CIE Income £30000+ 657 30.6 7.4 CIE income £50000+ 234 10.9 7.8 CIE income £70000+ 112 5.2 9.0 Median CIE income £23,524 Mean CIE income £28,253 Household Composition Own Home 1,501 69.9 4.6 Children in HH 578 26.9 4.1 Your World’s Most Important Magazine 2+ children in HH 318 14.8 4.3 Source: NRS January 2010-December2010 RESEARCH 176 187 173 183 210 107 95 101 National Geographic UK Audience Profile Your World’s Most Important Magazine Audience Profile TGI 2011 AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX Totals Men Women 2,088 100.0 1,237 59.3 851 40.8 4.2100 5.1121 3.380 Age 18+ 2,054 98.4 4.3102 18-24 224 10.7 3.789 25-34 362 17.3 4.5108 35-44 280 13.4 3.379 45-54 361 17.3 4.3104 55-64 329 15.8 4.6111 65+ 498 23.8 4.9118 25-49 791 37.9 3.892 25-54 1,003 48.0 4.097 Median Age 49.3 years Mean Age 48.9 years Social Grade Social Grade: A 215 10.3 9.1 Social Grade: B 708 33.9 6.5 Social Grade: AB 922 44.2 6.9 Social Grade: ABC1 1,571 75.2 5.7 218 155 166 137 Income Employed full time 669 32.1 3.8 90 CIE 1,238 59.3 4.4106 HHI £50,000+ 340 16.3 6.0 142 HHI £75,000+ 98 4.7 4.4 105 Median HHI £30,878 Mean HHI £33,833 Median Personal Income £17,686 Mean Personal Income £20,281 Education Completed Secondary Education GSCE/O-Level/CSE equiv 439 21 2.8 High school 211 10.1 3.3 University degree 729 34.9 7.1 Doctorate level or prof. equiv. 147 7.0 13.3 67 80 170 318 Household Composition Own home outright 1,458 69.8 4.3 Children in HH 479 23 3.2 103 76 Your World’s Most Important Magazine Source: TGI October 2009-September 2010 RESEARCH National Geographic UK Audience Profile Your World’s Most Important Magazine Audience Profile BBS 2011 AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX Totals Male Female 273 100.0 220 80.4 52 19.2 15100 17113 1067 Age Age 25-34 60 22.1 16.5 110 Age 35-44 85 31.0 13.8 92 AGe 45-54 84 30.6 14.8 99 Age 55-64 34 12.5 14.5 97 AGe 65+ 8 3.0 21.2 142 Median Age 43.7 years Mean Age 43.4 years Social Grade Social Grade: A 154 56.3 15.4 Social Grade: B 117 42.7 15.0 Social Grade: AB 270 99.0 15.2 Social Grade ABC1 273 100 15.0 103 100 102 100 Education Higher education 104 38.1 16.7 111 First degree 147 53.9 17.2 115 Pro. qualification of degree standard or above 151 55.3 16.9 113 MBA 24 8.6 16.5110 Doctorate/Other higher degree 25 9.2 15.6 104 Degree Status or above 218 79.9 16.4 110 Employment Managers and senior officials 236 86.4 14.8 98 Prof. Occupations 34 12.6 17.6 117 Senior C-Suite 134 49.2 14.6 97 All Directors 108 39.4 13.0 87 High profile businessmen 96 35.0 16.7 111 Income Personal annual income: £60.000+ 119 43.5 14.5 Personal annual income: £80.000+ 84 30.9 14.7 Personal annual income: £100.000+ 59 21.7 14.8 Personal annual income: £150.000 or more 26 9.6 14.0 Median annual income £74,800 Mean annual income £58,000 Your World’s Most Important Magazine Source: British Business Survey 2011. Weighted by population. RESEARCH 97 98 99 94 2 0 1 2 R a t e s Effective January 2012 Issue WORLDWIDE EDITION Rate Base: 5,100,000 3X 6X 9X 18X 4 Color B & 1 Color B & W $292,380 263,140 248,520 $286,530 257,875 243,550 $280,685 252,615 238,580 $274,835 247,350 233,610 4TH COVER All colors 336,235 329,510 322,785 316,060 309,335 302,610 1/2 PAGE 4 Color B & 1 Color B & W 183,905 159,345 138,000 180,225 156,160 135,240 176,550 152,970 132,480 172,870 149,785 129,720 169,195 146,595 126,960 165,515 143,410 124,200 $268,990 $263,140 242,090 236,825 228,640 223,670 1X3X 6X9X 12X 18X ONE PAGE 4 Color B & 1 Color B & W $225,455 202,910 191,640 $220,945 198,850 187,805 $216,435 194,795 183,975 $211,930 190,735 180,140 4TH COVER All Colors 266,040 260,720 255,400 250,080 244,755 239,435 1/2 PAGE 4 Color B & 1 Color B & W 141,810 122,875 106,415 138,975 120,420 104,285 136,140 117,960 102,160 133,300 115,505 100,030 130,465 113,045 97,900 127,630 110,590 95,775 1/4 PAGE 4 Color B & 1 Color B & W 73,275 63,805 54,335 1/8 PAGE B & W 1X 3X 6X 9X 12X 18X Flexibility of issue dates required on all 1/4 and 1/8 page units. TOP 25 MARKETS $207,420 $202,910 186,675 182,620 176,310 172,475 28,405 ONE PAGE Top metro markets for NGM 4 Color B & 1 Color B & W $155,925 140,335 132,535 $152,805 137,530 129,885 $149,690 134,720 127,235 $146,570 131,915 124,585 1/2 PAGE 4 Color B & 1 Color B & W 98,075 84,980 73,595 96,115 83,280 72,125 94,150 81,580 70,650 92,190 79,880 69,180 Rate Base: 2,100,000 RATES 12X ONE PAGE NATIONAL EDITION Rate Base: 4,100,000 1X $143,450 $140,335 129,110 126,300 121,930 119,280 90,230 78,180 67,705 88,270 76,480 66,235 D e m o g r a p h i c E d i t i o n s Effective January 2012 Issue MEN’S EDITION Rate Base: 2,000,000 ONE PAGE Subject to availability 50+ EDITION Rate Base: 1,500,000 ONE PAGE Subject to availability 4 Color B & 1 Color B & W 4 Color B & 1 Color B & W 1X3X6X9X 12X 18X $177,500 $173,950 $170,400 $166,850 $163,300 $159,750 159,750 156,555 153,360 150,165 146,970 143,775 150,875 147,860 144,840 141,825 138,805 135,790 1X3X6X9X 12X 18X $167,955 $164,595 $161,235 $157,880 $154,520 $151,160 151,160 148,135 145,115 142,090 139,065 136,045 142,760 139,905 137,050 134,195 131,340 128,485 FAMILY EDITION Rate Base: 1,200,000 ONE PAGE Subject to availability 1X3X 6X9X 12X 18X 4 Color B & 1 Color B & W $127,700 114,930 108,545 $125,145 112,630 106,375 $122,590 110,335 104,205 $120,040 108,035 102,030 1X 3X 6X 9X 12X 18X $140,800 126,720 119,680 $137,985 124,185 117,285 $135,170 121,650 114,895 $132,350 119,115 112,500 $129,535 116,580 110,105 $126,720 114,050 107,710 1X 3X 6X 9X 12X 18X $110,500 99,450 93,925 $108,290 97,460 92,045 $106,080 95,470 90,170 $103,870 93,485 88,290 $101,660 91,495 86,410 $99,450 89,505 84,535 GOLD EDITION Rate Base: 1,100,000 ONE PAGE Offered every issue 4 Color B & 1 Color B & W EXECUTIVE EDITION Rate Base: 850,000 Subject to availability ONE PAGE 4 Color B & 1 Color B & W Your World’s Most Important Magazine RATES $117,485 $114,930 105,735 103,435 99,860 97,690 I n t e r n a t i o n a l E d i t i o n s Effective January 2012 Issue FULL INTERNATIONAL EDITION Rate Base: 1,000,000 EMEA, Pacific, Latin America 12X 18X ONE PAGE 4 Color $136,300 $133,575 $130,850 $128,120 $125,395 B & 1 Color 122,670 120,215 117,765 115,310 112,855 B & W 115,855 113,540 111,220 108,905 106,585 4th COVER All colors 156,745 153,610 150,475 147,340 144,205 4 Color 85,735 84,020 82,305 80,590 78,875 1/2 PAGE B & 1 Color 74,285 72,800 71,315 69,830 68,340 B & W 64,335 63,050 61,760 60,475 59,190 $122,670 110,405 104,270 EMEA EDITION 1X 3X 6X 9X 141,070 77,160 66,855 57,900 1X3X6X9X 12X 18X Rate Base: 650,000 ONE PAGE British Isles, Continental Europe, Middle East & Africa 4 Color $80,120 $78,520 $76,915 $75,315 $73,710 B & 1 Color 72,110 70,670 69,225 67,785 66,340 B & W 68,100 66,740 65,375 64,015 62,650 $72,110 64,900 61,290 4TH COVER All colors 92,140 90,295 88,455 86,610 84,770 4 Color 50,395 49,385 48,380 47,370 46,365 B & 1 Color 43,665 42,790 41,920 41,045 40,170 B & W 37,815 37,060 36,300 35,545 34,790 82,925 1/2 PAGE EUROPE EDITION Rate Base: 600,000 British Isles, Continental Europe ONE PAGE 1/2 PAGE 1/2 pages subject to availability BRITISH ISLES EDITION Rate Base: 335,000 Channel Islands, England, Northern Ireland, 1/2 PAGE Republic of Ireland, Scotland, Wales 1/2 pages subject to availability RATES 1X3X6X9X 12X 18X 4 Color $75,170 $73,665 $72,165 $70,660 $69,155 B & 1 Color 67,655 66,300 64,950 63,595 62,245 B & W 63,895 62,615 61,340 60,060 58,785 4 Color 47,280 46,335 45,390 44,445 43,500 B & 1 Color 40,970 40,150 39,330 38,510 37,690 B & W 35,480 34,770 34,060 33,350 32,640 1X ONE PAGE 45,355 39,300 34,035 3X 6X 9X $67,655 60,890 57,505 42,550 36,875 31,930 12X 18X 4 Color $43,630 $42,755 $41,885 $41,010 $40,140 B & 1 Color 39,265 38,480 37,695 36,910 36,125 B & W 37,085 36,345 35,600 34,860 34,120 4 Color 27,445 26,895 26,345 25,800 25,250 B & 1 Color 23,780 23,305 22,830 22,355 21,880 B & W 20,595 20,185 19,770 19,360 18,945 $39,265 35,340 33,375 24,700 21,400 18,535 I n t e r n a t i o n a l E d i t i o n s Effective January 2012 Issue CONTINENTAL EUROPE EDITION Rate Base: 265,000 ONE PAGE Europe Edition excluding British Isles, includes Israel 1/2 PAGE 1/2 pages subject to availability PACIFIC EDITION Rate Base: 320,000 ONE PAGE Australia, India, Japan, New Zealand, People’s 4TH COVER Republic of China, Philippines, South 1/2 PAGE Pacific Islands, Southeast Asia ASIA EDITION Rate Base: 165,000 Pacific Edition excluding Australia/New Zealand ONE PAGE 1/2 PAGE Australia EDITION RATES 12X 18X 4 Color $35,725 $35,010 $34,295 $33,580 $32,865 B & 1 Color 32,155 31,510 30,870 30,225 29,585 B & W 30,365 29,760 29,150 28,545 27,935 4 Color 22,470 22,020 21,570 21,120 20,670 B & 1 Color 19,470 19,080 18,690 18,300 17,910 B & W 16,860 16,525 16,185 15,850 15,510 $32,155 28,940 27,330 6X 9X 20,225 17,525 15,175 1X3X6X9X 12X 18X 4 Color $43,035 $42,175 $41,315 $40,455 $39,590 B & 1 Color 38,730 37,955 37,180 36,405 35,630 B & W 36,580 35,850 35,115 34,385 33,655 All colors 49,490 48,500 47,510 46,520 45,530 4 Color 27,070 26,530 25,985 25,445 24,905 B & 1 Color 23,455 22,985 22,515 22,050 21,580 B & W 20,315 19,910 19,500 19,095 18,690 4 Color $22,690 $22,235 $21,780 $21,330 $20,875 B & 1 Color 20,420 20,010 19,605 19,195 18,785 B & W 19,285 18,900 18,515 18,130 17,740 4 Color 14,270 13,985 13,700 13,415 13,130 B & 1 Color 12,365 12,120 11,870 11,625 11,375 B & W 10,710 10,495 10,280 10,065 9,855 1X ONE PAGE 1/2 PAGE 1/2 pages subject to availability 3X $38,730 34,855 32,920 44,540 24,365 21,110 18,285 1X3X6X9X 12X 18X 1/2 pages subject to availability Rate Base: 125,000 1X 3X 6X 9X $20,420 18,380 17,355 12,845 11,130 9,640 12X 18X 4 Color $20,885 $20,465 $20,050 $19,630 $19,215 B & 1 Color 18,795 18,420 18,045 17,665 17,290 B & W 17,750 17,395 17,040 16,685 16,330 4 Color 13,135 12,870 12,610 12,345 12,085 B & 1 Color 11,380 11,150 10,925 10,695 10,470 B & W 9,860 9,665 9,465 9,270 9,070 $18,795 16,915 15,975 11,820 10,240 8,875 I n t e r n a t i o n a l E d i t i o n s Effective January 2012 Issue LATIN AMERICA EDITION 1X Rate Base: 30,000 ONE PAGE Caribbean Islands, Central America, Mexico, South America 4TH COVER 1/2 PAGE ONE PAGE Channel Islands, England, Northern Ireland, Republic of 1/2 PAGE Ireland, Scotland, Wales 1/2 pages subject to availability 1X 3X AUSTRALIA EDITION (Australian Dollars) ONE PAGE 1/2 PAGE 1/2 pages subject to availability 9X 12X 6X 9X 12X 18X $14,335 12,900 12,180 16,485 9,015 7,810 6,765 18X 4 Color £26,010 £25,490 £24,970 £24,450 £23,930 £23,410 B & 1 Color 23,410 22,940 22,475 22,005 21,535 21,070 B & W 22,110 21,670 21,225 20,785 20,340 19,900 4 Color 16,360 16,035 15,705 15,380 15,050 14,725 B & 1 Color 14,175 13,890 13,610 13,325 13,040 12,760 B & W 12,275 12,030 11,785 11,540 11,295 11,050 Available only to those advertisers and agencies located within the United Kingdom buying the British Isles Edition Rate Base: 125,000 6X 4 Color 15,925 $15,605 $15,290 $14,970 $14,650 B & 1 Color 14,335 14,050 13,760 13,475 13,190 B & W 13,535 13,265 12,995 12,725 12,450 All colors 18,315 17,950 17,580 17,215 16,850 4 Color 10,015 9,815 9,615 9,415 9,215 B & 1 Color 8,680 8,505 8,335 8,160 7,985 B & W 7,515 7,365 7,215 7,065 6,915 BRITISH ISLES EDITION (British Pounds Sterling) Rate Base: 335,000 3X 1X 3X 6X 9X 12X 18X 4 Color AUD 19,100 AUD 18,720 AUD 18,335 AUD 17,955 AUD 17,570 AUD 17,190 B & 1 Color 17,190 16,845 16,500 16,160 15,815 15,470 B & W 16,235 15,910 15,585 15,260 14,935 14,610 4 Color 12,015 11,775 11,535 11,295 11,055 10,815 B & 1 Color 10,410 10,200 9,995 9,785 9,575 9,370 B & W 9,015 8,835 8,655 8,475 8,295 8,115 Available only to those advertisers and agencies located within Australia buying the Australia Edition CANADA EDITION (Canadian Dollars) Rate Base: 300,000 ONE PAGE 1X 4 Color CAD 44,245 B & 1 Color 39,820 RATES B & W 37,610 3X 6X CAD 43,360 CAD 42,475 39,025 38,225 36,860 36,105 9X 12X 18X CAD 41,590 CAD 40,705 CAD 39,820 37,430 36,635 35,840 35,355 34,600 33,850 I n t e r n a t i o n a l E d i t i o n s Effective January 2012 Issue EMEA EDITION (EUROS) Rate Base: 650,000 1X ONE PAGE British Isles, Continental Europe, 4TH COVER Middle East& Africa 1/2 PAGE British Isles, Continental Europe 70,080 68,680 67,275 65,875 64,475 63,070 4 Color B & 1 Color B & W 38,330 33,210 28,765 37,565 32,545 28,190 36,795 31,880 27,615 36,030 31,215 27,040 35,265 30,555 26,465 34,495 29,890 25,890 1X 3X 6X 9X 12X 18X € 51,520 46,370 43,795 € 57,245 51,520 48,660 € 56,100 50,490 47,685 € 54,955 49,460 46,715 € 53,810 48,430 45,740 € 52,665 47,400 44,765 1/2 PAGE 4 Color B & 1 Color B & W 36,005 31,200 27,020 35,285 30,575 26,480 34,565 29,950 25,940 33,845 29,330 25,400 33,125 28,705 24,860 1X 3X 6X 9X 12X 18X 4 Color € 31,195 € 30,570 € 29,945 € 29,325 € 28,700 B & 1 Color 28,075 27,515 26,950 26,390 25,830 B & W 26,515 25,985 25,455 24,925 24,395 4 Color 19,620 19,230 18,835 18,445 18,050 B & 1 Color 17,000 16,660 16,320 15,980 15,640 B & W 14,725 14,430 14,135 13,840 13,545 € 28,075 25,270 23,865 ONE PAGE 1/2 pages subject to availability CONTINENTAL EUROPE EDITION (EUROS) RATES 18X 4 Color B & 1 Color B & W Channel Islands, England, Northern 1/2 PAGE Ireland, Republic of Ireland, Scotland, Wales Europe Edition excluding British Isles, includes Israel 12X All colors BRITISH ISLES EDITION (EUROS) Rate Base: 265,000 9X ONE PAGE 1/2 pages subject to availability Rate Base: 335,000 6X 4 Color 60,940 59,72058,500 57,28556,065 54,845 B & 1 Color 54,845 53,750 52,650 51,555 50,455 49,360 B & W 51,800 50,765 49,730 48,690 47,655 46,620 EUROPE EDITION (EUROS) Rate Base: 600,000 3X ONE PAGE 1/2 PAGE 1X 3X 6X 9X 12X 4 Color € 27,300 € 26,755 € 26,210 € 25,660 € 25,115 B & 1 Color 24,570 24,080 23,585 23,095 22,605 B & W 23,205 22,740 22,275 21,815 21,350 4 Color 17,170 16,825 16,485 16,140 15,795 B & 1 Color 14,880 14,580 14,285 13,985 13,690 B & W 12,885 12,625 12,370 12,110 11,855 32,405 28,080 24,320 17,660 15,300 13,255 18X € 24,570 22,115 20,885 15,455 13,390 11,595 Pr i n t A dver tising Specifications 2012 CLOSING DATES 2012 ISSUE DATES Special Gatefold, Paper, or NGM-Printed Units Orders Due January February March April May June July August September October November December 10/03/11 11/01/11 12/01/11 01/03/12 02/01/12 03/01/12 04/02/12 05/01/12 06/01/12 07/02/12 08/01/12 09/04/12 STANDARD CLOSING (Orders & Materials Due) Supplied Units Due to Bindery 11/01/11 12/01/11 01/03/12 02/01/12 03/01/12 04/02/12 05/01/12 06/01/12 07/02/12 08/01/12 09/04/12 10/01/12 Newsstand On-Sale Dates* 11/16/1112/27/11 12/19/11 01/31/12 01/17/1202/28/12 02/16/12 03/27/12 03/16/12 04/24/12 04/17/1205/29/12 05/17/1206/26/12 06/18/12 07/31/12 07/16/1208/28/12 08/16/1209/25/12 09/17/12 10/30/12 10/17/1211/27/12 *In-home delivery begins the 17th of the month, the month prior to issue date. 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PAGE DIMENSIONS BLEED SPACE SIZES Full Page Spread 1/2-Page Vertical 1/2-Page Horizontal 1/2-Page Spread BLEED (W X H) 7 1/8" x 10 1/4" 182 x 260 mm 14" x 10 1/4" 355 x 260 mm 3 9/16" x 10 1/4" 90 x 260 mm 7 1/8" x 5 1/8" 182 x 130 mm 14" x 5 1/8" 355 x 130 mm NON-BLEED SPACE SIZES Full Spread 1/2-Page Vertical 1/2-Page Horizontal 1/2-Page Spread 1/4-Page 1/8-Page 5 3/4" x 9" 146 x 229 mm 13" x 9" 330 x 229 mm 2 3/4" x 9" 70 x 229 mm 5 3/4" x 4 1/4" 146 x 108 mm 13" x 4 1/4" 330 x 108 mm 2 3/4" x 4 1/4" 70 x 108 mm 2 3/4" x 2" 70 x 51 mm PRODUCTION TRIM (W X H) 6 7/8" x 10" 174 x 254 mm 13 3/4" x 10" 349 x 254 mm 3 5/16" x 10" 84 x 254 mm 6 7/8" x 4 7/8" 174 x 124 mm 13 3/4" x 4 7/8" 349 x 124 mm LIVE (W X H) 6 1/8" x 9 1/4" 156 x 235 mm 13" x 9 1/4" 330 x 235 mm 2 9/16" x 9 1/4" 65 x 235 mm 6 1/8" x 4 1/8" 156 x 105 mm 13" x 4 1/8" 330 x 105 mm SPREAD SAFETY: Photo Crossover: For photographs bleeding across the gutter, allow no safety. Text: Split copy at gutter between words. 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By not providing a proof, the customer relinquishes National Geographic from all liability associated with the color quality of their printed ad. MATERIALS DELIVERY National Geographic prefers electronic files submitted via www.adshuttle.com. This ad portal provides a 24/7 help line that ensures a seamless transition. Please supply two (2) cropped color contract proofs to: Lesina Visgaitis Quad/Graphics 1145 17th Street, NW, 5th Floor Washington, DC 20036-4688 001 202-659-0525 Lesina.Visgaitis@qg.com EXTENSIONS & QUESTIONS Please contact Kristin Denninger at kdenning@ngs.org or 202-775-6733. PRODUCTION Editorial Authority Now More Than Ever National Geographic is the global leader in connecting people to their world, providing unbiased context and clarity for today’s complex issues while uncovering the wonders of our time. Each issue inspires readers with the world’s best photography and original journalism— creating an emotional and intellectual connection that empowers readers to make a difference. National Geographic has never been so important to its readers, and its advertisers. Today’s consumers recognize they are part of an increasingly connected world, making topics like energy, innovation, and world cultures more top-of-mind than ever before. National Geographic spotlights these issues like no other media brand, providing the “need-to-know” content and global perspective that helps people understand the dynamics of their changing world. As advertisers face countless choices, National Geographic magazine— through its editorial power, reader involvement, and quality reach— makes the deeply personal connection for those who want to have their messages seen, read, and acted upon. NGM.COM JUNE 2011 The BIRTH Religion of The World’s First Temple Africa’s Super Park 60 The Secret World of Child Brides 78 Crazy Creatures in Tide Pools 100 Can China Go Green? 116 Why Rare Earths Are in Almost Everything 136 Göbekli Tepe, Turkey circa 9600 B.C. TV BAND TO COME NGM.COM NEXT Water-cooled nuclear power plants aren’t the only option. 3 CAN WE FLY? At the center of each poppy seedsize fuel particle is a uranium kernel. Layers of carbon and silicon carbide contain the radioactive material. MELTDOWN-PROOF NUKES The next generation of nuclear plants may be cooled by gas— helium gas. Such reactors SEPTEMBER 2011 Pyrolytic carbon Silicon carbide Uranium Porous carbon were proposed in the 1960s but rarely pursued; only a few have ever been built. But that 1 could change. Though issues such as fuel storage are a potential concern, gas reactors—which can’t melt down—may be a way forward in the wake of Japan’s nuclear disaster. Using helium as a coolant has at least a couple of advantages. For one thing, it’s inert, so it can’t become radioactive like the water in water-cooled plants. For Reactor core another, gas reactors are more efficient at generating electricity than water-cooled ones, because they run much hotter. That heat, produced carbon free, has gotten the attention of chemical, fertilizer, and oil companies. Though it’s still in the developmental stage, “this technology could be a real game changer,” says Fred Moore of Dow Chemical. 2 At the core of the reactor’s safety is a clever fuel design. Instead of the uranium fuel rods used in water reactors, gas-reactor fuel takes the form of uranium bits scattered among graphite “pebbles.” Graphite is a great moderator, slowing down the neutrons and keeping their reaction in the proper temperature range. Andrew Kadak of MIT, who visited a small prototype pebble-bed reactor in China four years ago, watched engineers turn off the cooling system. “It naturally shut down,” he says. “It was incredible. Especially in light of Fukushima, this is a reactor that doesn’t melt down.” —Juli Berwald national geo graphic • o c tober What’s Inside a Pebble? Each “pebble” in a pebblebed gas reactor is a graphite fuel sphere the size of a tennis ball. Nine grams of uranium are dispersed among some 15,000 tiny particles within the graphite. During a recent three-year test at Idaho National Lab, 300,000 fuel particles were heated to 2300°F and bombarded with neutrons. Not a single particle leaked radioactive material—strong evidence of the fuel’s safety. 3 1 2 3 How It Works A pebble-bed reactor is made up of about 400,000 pebbles. Heat from the fuel spheres is picked up by helium and can then be used to generate electricity—or to drive industrial processes such as oil refining and desalination. Blowers move helium gas through the reactor and over the pebbles, where nuclear fission releases large amounts of energy, heating up the helium. About 5,000 spheres move through the reactor each day, like gum balls through a vending machine. The constant circulation means no refueling interruptions. If a pebble taken from the bottom can produce more power, it goes back in the top. If it’s spent, it’s stored as waste, and a new pebble is added. KAITLIN M. YARNALL, NGM STAFF ART: STEFAN FICHTEL. SOURCE: ANDREW KADAK, MIT AWARDS & Recognition Saving Orphan Elephants Forever Wild in the Adirondacks Girl Power in Brazil Lords of the Sahara The Race to the South Pole 40 80 96 122 140 National Geographic Magazine National Geographic continuously redefines the standard of excellence. Superior editorial product, world-renowned photography, brand recognition, and consumer trust have earned the magazine the most prestigious awards and recognition in the industry, and established it as a valued leader in the world of news reporting. Editorial ASME NATIONAL MAGAZINE AWARDS The preeminent awards for magazine journalism in the United States. H 25 years of consecutive nominations, collecting a total of 24 awards H 2011: Two wins for Magazine of the Year and Single-Topic Issue H 2 010: Three wins for General Excellence, Photojournalism, and Essay Overseas Press Club of America 2011 Seeks to maintain an international association of journalists who uphold the highest standards of professional integrity in news reporting. H Two awards for Best Photographic Reporting from Abroad in a Magazine and Best Magazine Reporting from Abroad in a Magazine PICTURES OF THE YEAR INTERNATIONAL (POYi) 67th ANNUAL COMPETITION One of the oldest, largest, and most highly respected photojournalism contests in the world. H 1 9 Awards Total: Six 1st place, five 2nd place, four 3rd place, and five Awards of Excellence WORLD PRESS PHOTO CONTEST 2010 Offers an overview of how press photographers tackle their work worldwide and how the press gives the news, bringing together pictures from all parts of the globe to reflect trends and developments in photojournalism. H F irst Place, Nature Story four years in a row CARTOGRAPHY AND GEOGRAPHIC INFORMATION SOCIETY (CaGIS) 37TH ANNUAL MAP DESIGN COMPETITION Promotes interest in map design and recognizes significant design advances in cartography. HB est in Show and Thematic Category; Best of Category; Honorable Mention for Reference Category NORTH AMERICAN TRAVEL JOURNALISTS ASSOCIATION (NATJA) 18TH ANNUAL AWARDS COMPETITION Honors the “best of the best” of travel writing, photography, and travel promotion. H F irst Place, Destination Travel, International Magazine SOCIETY FOR NEWS DESIGN (SND-E) 18TH MALOFIEJ INTERNATIONAL INFOGRAPHICS AWARDS Annual competition referred to by some as the “Pulitzer” of the infographics world. HM ost awarded media with 22 medals (2 gold, 10 silver, and 10 bronze) SOCIETY OF PUBLICATION DESIGNERS (SPD) 45th ANNUAL PRINT AWARDS Highlight the highest examples of design, photography, and illustration excellence. H Two Medal Awards and seven Merit Awards NORTH AMERICAN NATURE PHOTOGRAPHY ASSOCIATION (NANPA) 2010 AWARDS Recognize one’s accomplishments, stature, or length of service in nature photography. H Outstanding Nature Photographer Award: Joel Sartore H Past recipients: Tim Laman (2009), James Balog (2008), Kevin Schafer (2007), Michael Nichols (2002), Frans Lanting (1999) COMMUNICATION ARTS 2009 PHOTOGRAPHY ANNUAL The best photography of the past year, selected by a distinguished jury, is published in this must-have annual. H 10 wins (out of the 157 chosen from 8,600+ entries): 9 editorial series and 1 editorial single VEOLIA ENVIRONMENT 2009 WILDLIFE PHOTOGRAPHER OF THE YEAR An international showcase for the very best nature photography. H One Winning, one Specially Commended, and five Highly Commended photos AWARDS & Recognition National Geographic Magazine Editorial continued AMERICAN PHOTOGRAPHY ANNUAL 25 From the 10,100 pictures only 360 images are selected to appear in this award-winning, large-format, printed, hardcover annual. H “The Man Who Wasn’t Darwin: Alfred Russel Wallace,” Robert Clark, December 2008 H “Fast Lane to the Future: India’s Superhighway,” Ed Kashi, October 2008 H “Send Me To Siberia: Oil Transforms a Russian Outpost,” Gerd Ludwig, June 2008 H “Who Murdered the Virunga Gorillas?” Brent Stirton, July 2008 NATURE’S BEST PHOTOGRAPHY WINDLAND SMITH RICE INTERNATIONAL AWARDS One of the most highly respected and visually compelling nature photography competitions in the world. H Highly Honored in the Wildlife and Birds categories Harris Poll H #1 Most Trusted Magazine, 2010 and 2011 Buyology H Most Desired Magazine Brand, 2011 ADVERTISING ADVERTISING AGE EDITOR OF THE YEAR 2008 H Chris Johns, Editor in Chief, National Geographic ADVERTISING AGE MAGAZINE A-LIST 2011 Recognizes outstanding accomplishment, growth, business, and buzz among magazines. H Selected in 2008, 2009, and 2011 MIN TOP 21 MOST INTRIGUING 2009 The magazine industry’s most intriguing personalities who went above and beyond the clarion call of duty to create a lasting mark in their sphere of influence. H Claudia Malley, EVP/Worldwide Publisher, National Geographic MIN INTEGRATED MARKETING AWARDS Salute the campaigns, ongoing programs, and innovative people who’ve raised the bar on magazine marketing programs. H 2009: Five honorable mentions H 2008: Won for best special advertorial section, best print/ online bundle, and top integrated marketing team; one honorable mention MIN 2008 SALES EXECUTIVE OF THE YEAR AWARD Salutes those who are the “cream of the crop” and their best practices serving as guides for the thousands of media sales professionals in search of stronger strategies. H Sales Team of the Year, Single Title NationalGeographic.com ADWEEK MAGAZINE WEBSITE OF THE YEAR 2010 “Most impressive is National Geographic’s all-encompassing website, which serves as the umbrella for all the brand’s assets.” 2010 NATIONAL MAGAZINE AWARD FOR DIGITAL MEDIA Recognizes the outstanding work that appears on magazine-branded digital platforms. H Winner for Photography, Digital Media; and for Community PICTURES OF THE YEAR INTERNATIONAL (POYi) 67th ANNUAL COMPETITION One of the oldest, largest, and most highly respected photojournalism contests in the world. H Won Best Use Online Publication two years in a row 2009 SOFTWARE & INFORMATION INDUSTRY ASSOCIATION (SIIA) CODiE The software industry’s highest honor. H Finalist for Best Online Reference Service, Best Online Consumer Information Service, and Best Online News Service 2009 SLATE’S THE BIG MONEY FACEBOOK 50 A ranking of the brands that are currently making the best use of Facebook. H Ranked #22 15TH ANNUAL WEBBY AWARDS The leading international award honoring excellence on the Internet including websites, interactive advertising, and online film and video. H Won one Webby Award and two People’s Voice Awards AWARDS & Recognition Bonus Space Carrier Sheet Let your brand message be the first readers see with the National Geographic magazine carrier sheet. This onsert contains the subscriber’s mailing address and is polybagged with the issue every month. The carrier sheet reaches the magazine’s full readership circulation, or your message can run regionally based on your campaign’s objectives. National Geographic will create your custom message which is featured on the reverse side of the carrier sheet. Introducing Nature’s Source™ —a new line of natural cleaning products from Windex® and Scrubbing Bubbles®—made with biodegradable, plant-based cleaners. Now you can have the cleaning power you want and still go natural. With Nature’s Source™ cleaning products you’ll enjoy the good feeling that comes from making a smart choice for you, your family, and the planet. Your message is a full-page black and white display ad. Logos and images are permitted. Page size is 6"(w) X 6-7/8"(h)— ad can be bleed or non-bleed. Advertisers should supply the following materials: Up to 50 words of text, plus logo and image(s). All vector art (logos) should be provided in black and white with all fonts converted to outlines; acceptable format is Illustrator EPS; all raster art (photos) should be provided in black and white, high resolution (300dpi); acceptable formats are TIFFs or JPEGs. Visit NaturesSourceCleaners.com for more details. Commitment Deadline:Available on a first-come, first-served basis; reserve at any time, based on availability Materials Due: 4 weeks prior to issue close Program Value: Equivalent to one full black and white page The carrier sheet runs with every issue. Advertiser eligibility is based on a schedule in National Geographic magazine. Mostplease Important For more information Your on theWorld’s Carrier Sheet, contactMagazine your National Geographic brand manager. MERCHANDISING Now More Than Ever P r o m o t i o n a l Pa g e World Beat Bleed:7.125" Trim: 6.875" Live: 6.125" TLC 1"x1" world beat world beat events & opportunities • advertising & promotions loNGiNeS Great success for the Grand Slam for Children eNerGy realitieS Pioneering map-based Web platform world beat NikoN aSia lauNcheS New “i am NikoN” braNd campaiGN NatioNal GeoGraphic maGaziNe On iPad® Following its successful launch in Europe, Nikon’s new brand campaign has arrived in Asia. The “I AM NIKON” campaign aims to connect the brand’s heritage of professionalism, authenticity, and innovation to aspiring and mature photographers at every level. Playing on Nikon’s existing tagline “At the heart of the image,” the integrated campaign centers on real people in reallife scenarios, who reveal who they are with a Nikon camera. The diversity of experiences shared by individuals places the photographer at the heart of the image and gets to the core of how photography is used today—as a tool for play, socializing, and self-expression. To find out more, visit iam.nikon-asia.com. Subscriptions to National Geographic magazine are now available on the App Store. Download National Geographic magazine on iPad and you can get a sample issue for free. National Geographic magazine on iPad showcases each month’s issue with exclusive content and enhanced functionality, including extra photo galleries, rollover graphics that animate features like maps and time lines, video profiles of photographers who contributed to the issue, and much more. In the coming months we will deliver even more innovative features that will continue Available on the to make your experience more engaging. 25K 50K 75K 100K 25.16.16.00 50.39.39.00 75.63.63.00 100.90.90.00 Template NGM Sep. 2006 Each installment of “World Beat” features exciting advertising announcements, contests, retail events, and other promotions in an uncluttered, engaging environment. Reaching 30.8 million readers, “World Beat” offers a unique and efficient way to communicate a special promotional message, add emphasis to a marketing campaign, and boost brand exposure. To appear in: National Geographic Magazine Issue: September 2011 Bleed: 10.25" Trim: 10" Live: 9.25" Statoil, the international energy company, is Hosted by tennis legend and Longines Ambassador collaborating with National Geographic Maps, The of Elegance Andre Agassi and presented by Economist Longines, the 2011 Grand Slam for Children, held Group, and on Saturday, October 29, at Wynn Las Vegas, was a march 2007to Scientist advertising & promotions New greatevents success. This event supports the Andre & annual opportunities create a visual Agassi Foundation’s efforts to transform education guide to global and benefits the energy needs. Andre Agassi This pioneering College Preparatory map-based Academy, a Web platform, tuition-free public called “EnergyRealities,” brings together a charter school in wealth of interactive maps, video, photography, Las Vegas that infographics, and feature articles from all three provides children media properties; enabling readers to dive deep with a first-class into regularly refreshed, rich and engaging content education. Helping that tackles the conundrum of meeting the world’s disadvantaged rising energy needs. march 2007 advertising & promotions children is in line& withopportunities Longines’ tradition and motto events Explore now at “Elegance is an attitude.” www.EnergyRealities.org. To find out more, visit www.longines.com. Extend your in-book advertising message and increase product awareness with National Geographic’s highDocument Version 1 impact promotional page, “World Beat.” Editions A. 1. US a. b. c. (highlight all that apply): National G25 Gold other demo and regional editions (specify): Name 2. Canada B. Latin America C. Atlantic (EMEA) 1. Europe a. Cont Europe b. Brit Isles 2. Mid East/Africa D. Pacific 1. Asia 2. Australia 3. New Zealand By taking advantage of “World Beat,” advertisers connect with National Geographic’s loyal and highly involved readership1: Size/Color: 1 Page/4C (CMYK only) yy 43% of readers read 4 out of 4 issues yy 42% of readers rank National Geographic as one File Due to Printer: Date NGS Advertising Job: Name_Month_Year NGS Digital Imaging Services Job No.:123456 of their favorite magazines Project Mgr.: Name Account Mgr.: Rebecca Hill Designer: Cecilia Rezes Copywriter: Name Proofreader: Name Production Artist: John Lewis Production Manager: Jennifer Darnell +1 (202) 775-6783 jdarnell@NGS.ORG yy Readers spend an average of 52 minutes with each issue Example of promotional page, “World Beat” Advertisers should supply the following–all art must be press ready: “World Beat” is available on a quarterly basis, appearing in March, July, September, and December 2011. Advertiser eligibility based on a schedule in National Geographic magazine. Commitment Deadline:4 weeks prior to issue close, based on availability Materials Due:2 weeks prior to issue close Program Value: $34,075 net per listing -Image: supplied with resolution of 300 dpi in TIFF or JPEG format -Logo: supplied as Illustrator EPS vector file with all fonts converted to outlines -Copy: maximum of 50 words describing product or service, plus website URL, and toll-free number National Geographic will design advertiser’s World Beat unit and provide layout for final approval.2 For more information, please contact Rossana Stella, marketing specialist, at (212) 610-5526, or rstella@ngs.org. 2010 Fall MRI National Geographic reserves the right to final approval on all listings. Size of listing will depend on final number of advertisers. 1 2 Your World’s Most Important Magazine MERCHANDISING Research Reader Panel Advertisers can access a panel of 18,000+ highly involved National Geographic readers through National Geographic Magazine’s Reader Panel. A broad range of topics and advertiser categories are explored throughout the year, and advertisers have the opportunity to pose customized questions to panel members. For example, advertisers can use the panel to: yy Gauge reader reaction to advertising creative yy Ask questions about an upcoming product launch yy Learn about advertising competitors yy Gain market insight yy And more! National Geographic will work with advertiser to develop custom questions, as well as conduct the panel. Afterwards, advertisers will be provided with a final analysis of panel questions. Commitment Deadline: At least six weeks prior to reader panel launch Value: $10,000 and up (dependent upon scope of project) For more information, contact your National Geographic brand manager. Your World’s Most Important Magazine MERCHANDISING Now More Than Ever