2010 PAZARLAMA DİNAMİKLERİ KONFERANSI 21 Haziran
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2010 PAZARLAMA DİNAMİKLERİ KONFERANSI 21 Haziran
2010 PAZARLAMA DİNAMİKLERİ KONFERANSI 21-23 HAZİRAN 2010 ÖZYEĞİN ÜNİVERSİTESİ 21 Haziran Pazartesi 12:00 - 13:00 Özyeğin Üniversitesi’nde Kayıt ve Öğle Yemeği 13:00 - 14:30 Prof. Dr. Philip Hans Franses’in eğitim semineri 14:30 - 15:00 Kahve Arası 15:00 - 17:00 Prof. Dr. Philip Hans Franses’in eğitim semineri 17:00 Özyeğin Üniversitesi’nde Resepsiyon 19:00 Akşam Yemeği 22 Haziran Salı 8:00 - 8.45 Kahvaltı 8:45 - 9:45 Nobel Ödüllü Prof. Dr. Dan McFadden’in açılış konuşması 9.45 - 10:00 Kahve Arası 10:00 - 12:00 Olağan Oturumlar A) SÖZLEŞMELİ ORTAMLARDA FİYATLANDIRMA When Talk Is "Free": An Analysis Of Subscriber Behavior Under Two- And Three-Part Tariffs Eva Azcarca, Anja Lambrecht ve Naufel Vilcassim The Impact Of Tariff Structure On Customer Retention, Usage And Profitability Of Access Services Raghuram Iyengar, Skander Essegaier, Kamel Jedidi, Peter J. Danaher Dynamic Targeted Pricing In B2b Settings Jonathan Zhang, Oded Netzer, Asim Ansari Testing For Asymmetric Information In Pricing Contracts: The Role Of Firm's Policy Functions Harikesh S. Nair, Anita Rao B) REKABETÇİ PİYASALARDA KALİTE VE MARKALAŞMA The Role Of Branding Strategy In Postmerger Isaac Dinner, Richard Ettinson, Jonathan Knowles, Natalie Mizik The Impact Of Competition And The Legal Costs Of Overstating Quality On Optimal Quality Claims, Quality, And Price Of New Products Praveen Kopalle, Donald R. Lehmann Understanding Dynamic Competitive Intensity In Concentrated Grocery Retail Markets And Its Implications On Retailer Performance Geunhye Yang, Katrijn Gielens, Jan-Benedict E.M. Steenkamp Copycat Private Labels: Friend Or Foe? Quality Perception Spillovers And Choice Share Effects For Imitating Retailer And Imitated National Brands By Maciej Szymanowski, Els Gijsbrechts 12:00 - 13:00 13:00 - 14:30 Öğle Yemeği Olağan Oturumlar A) PAZARLAMA HARCAMASI VE STRATEJİSİ Consumer Attitude Dynamics And Marketing Spending Rules By Shuba Srinivasan, Dominique M. Hanssens, Koen H. Pauwels The Interconnected Enterprise: Dynamic Interplay Between Inventory, R&D, Advertising, And Sales By Raji Srinivasan, Sriram Narayanan, Shrihari Sridhar From Birth Through Maturity: An Investigation Into The Evolution And Dynamics Of A Market By Mayukh Dass, Piyush Kumar, Srinivas K. Reddy B) SÖZLEŞMELİ OLMAYAN ORTAMLARDA FİYATLANDIRMA Brand Loyalty Induced Price Promotions: An Empirical Investigation By Polykarpos Pavlidis, Dan Horsky Moderating Factors Of Immediate, Dynamic, And Long-Run Cross-Price Effects By Csilla Horvath, Dennis Fok Details And Big Pictures: Consumer Use Of Actual Prices And Price Images When Choosing A Store By Carlos Lourenço, Els Gijsbrechts 14:30 - 14.45 14:45 - 16:45 Kahve Arası Olağan Oturumlar A) SOSYAL AĞLAR Modeling Preference Dynamics In A Social Network By Anocha Aribarg, Jing Wang, Yves Atchade The Social Value Of Word-Of-Mouth Programs: Acceleration Versus Acquisition By Barak Libai, Eitan Muller and Renana Peres Quantifying The "Social Dollar" In Online Brand Communities By Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah Impact Of Social Network Structure On Content Propagation: A Study Using Youtube Data Check By Hema Yoganarasimhan B) MÜŞTERİ İLİŞKİLERİ YÖNETİMİ Customer Complaints, Defection And Lifetime Value By George Knox, Rutger van Oest An Empirical Examination Of Customer Portfolio Dynamics By Glenn B. Voss, Zannie Giraud Voss Effects Of Direct Mail On Customer Financial Product Portfolios And Life Time Value: Latent Markov And Hidden Markov Decision Tree Analyses By Anita Prinzie, Leo Paas, Dirk van den Poel Valuing Customer Portfolios With Mass And Direct Marketing Endogenous Interventions By Mercedes Esteban-Bravo, Gokhan Yildirim, Jose Vidal-Sanz 17:15 18:00 Teknede Akşam Yemeği için Otobüslerin Kalkış Saati Teknede Akşam Yemeği 23 Haziran, Çarşamba 7:30 - 8:30 Kahvaltı 8:30 - 10:30 Olağan Oturumlar A) TÜKETİCİ DAVRANIŞI Consumer Path Dependence In High-Tech Markets By Alexandra Langer Uncertainty, Learning And Quantity Dynamics By Sridhar Narayanan A Dynamic Model Of User Behavior In A Social Network Site By Dae-Yong Ahn, Randal Watson Modeling Television Audience Behavior Using Aggregate Ratings Data By Peter Danaher, Tracey S Dagger, Michael S Smith B) BELİRLİ SEKTÖRLERDE PAZARLAMA DİNAMİKLERİ Does The "Rule Of Three" Hold For All Industry And Strategic Groups? By Can Uslay, Z. Ayca Altintig and Robert D. Winsor Marketing Dynamics In The Premium Car Segment By Matthias Stoeckl Demand Dynamics In The Seasonal Goods Industry: An Empirical Analysis By Gonca P. Soysal, Lakshman Krishnamurthi Learning-By-Doing And Project Choice: Evidence From The Crowdsourcing Industry By Anindya Ghose, Nikolay Archak 10:30 -10:45 Kahve Arası 10:45 - 12.15 Olağan Oturumlar A) ONLINE DİNAMİKLER Marketing Activity, Blogging And Sales By Hiroshi Onishi, Puneet Manchanda A Multiple Spell Duration Model Of Online Navigation Patterns By Amit Bhatnagar Entertainment Shopping Auctions: Smart-Shopping Opportunity Or Lottery? By Jochen Reiner, Martin Natter, Bernd Skiera B) YÖNTEMLER VE KARAR DESTEK The Sense And Non-Sense Of Hold-Out Sample Validation In The Presence Of Endogeneity By Peter Ebbes, Dominik Papies, Harald J. van Heerde Marketing Decision Support Systems And Firm Performance In The Middle East By John J. Sailors, Moteb A. Albugami, Iqbal S. Alsaleh Assortment Planning In Business-To-Business Wholesale Auto Auction Markets By O. Cem Ozturk, Sriram Venkataraman, Sandy Jap 12:15 - 13:00 Öğle Yemeği 13:00 - 15:00 Olağan Oturum ve Profesyonellere Yönelik Oturum A) REKLAMCILIK The Dynamics Of Emotional Engagement To Internet Video Advertisements By Thales Teixeira, Michel Wedel, Rik Pieters Effects Of Impatience On The Economic And Financial Values Of Advertising By Ashwin Aravindakshan, Olivier Rubel Data Transformation And Aggregation: At Which Level Are Advertising Models Useful? By Meltem Kiygi Calli, Marcel Weverbergh, Philip Hans Franses Role Of Advertising And Consumer Interest In The Motion Picture Industry By Andrei Strijnev, Dongling Huang, Brian T. Ratchford B) PROFESYONELLERE YÖNELİK OTURUM: AŞAĞIDAKİ SUNUMLAR HAKKINDA 10 DAKİKA KONUŞMA (+5 DK SORU-CEVAP): Customer Complaints, Defection And Lifetime Value By George Knox, Rutger van Oest An Empirical Examination Of Customer Portfolio Dynamics By Glenn B. Voss, Zannie Giraud Voss When Talk Is "Free": An Analysis Of Subscriber Behavior Under Two - And Three-Part Tariffs By Eva Ascarza, Anja Lambrecht, Naufel Vilcassim Demand Dynamics In The Seasonal Goods Industry: An Empirical Analysis By Gonca P. Soysal, Lakshman Krishnamurthi Details And Big Pictures: Consumer Use Of Actual Prices And Price Images When Choosing A Store By Carlos Lourenço, Els Gijsbrechts Understanding Dynamic Competitive Intensity In Concentrated Grocery Retail Markets And Its Implications On Retailer Performance By Geunhye Yang, Katrijn Gielens, Jan-Benedict E.M. Steenkamp Copycat Private Labels: Friend Or Foe? Quality Perception Spillovers And Choice Share Effects For Imitating Retailer And Imitated National Brands By Maciej Szymanowski, Els Gijsbrechts 15:00 - 15:15 Kahve Arası 15:15 - 17:15 Olağan Oturum ve Profesyonellere Yönelik Oturum A) İNOVASYON Social Influence in the Adoption Process of Innovative Products: A Dynamic Modelling Approach By Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt A Dynamic Analysis of Innovation Productivity of Global It Clusters By Nukhet Harmancioglu, Gerard J. Tellis Reference-Attribute Effect On Forward-Looking Behavior Of Consumer In Innovation-Driven Market By Wonjoon Kim, Subrata Sen, K. Sudhir Does Amd Spur Intel To Innovate More? By Ron Goettler, Brett Gordonz B) PROFESYONELLERE YÖNELİK OTURUM: AŞAĞIDAKİ SUNUMLAR HAKKINDA 10 DAKİKA KONUŞMA (+5 DK SORU-CEVAP) Consumer Attitude Dynamics And Marketing Spending Rules By Shuba Srinivasan, Dominique M. Hanssens, Koen H. Pauwels The Dynamics Of Emotional Engagement To Internet Video Advertisements By Thales Teixeira, Michel Wedel, Rik Pieters The Impact Of Competition And The Legal Costs Of Overstating Quality On Optimal Quality Claims, Quality, And Price Of New Products By Praveen Kopalle, Donald R. Lehmann Quantifying The "Social Dollar" In Online Brand Communities By Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah Brand Loyalty Induced Price Promotions: An Empirical Investigation By Polykarpos Pavlidis, Dan Horsky Assortment Planning In Business-To-Business Wholesale Auto Auction Markets By O. Cem Ozturk, Sriram Venkataraman, Sandy Jap 17:15 Konferans Kapanışı