FRANCHISE OPPORTUNITY TURKEY
Transkript
FRANCHISE OPPORTUNITY TURKEY
FRANCHISE OPPORTUNITY TURKEY Villa - The Company • Since 1964 – 46 Years! • Privately Held Company • First Store Opened in New York City in 1964 next to the Ed Sullivan Theatre. • 350 + Units: – 55% Corporate – 45% Franchise • $200 Million in Revenue Villa Enterprises – overview Operating a Portfolio Of Quick Service Restaurants: Villa Fresh Italian Kitchen Green Leaf’s Bananas South Philly Steaks and Fries Casa java Casual & fine dining restaurants 46 years of Operations Experience Current Venues: Malls Airports Street Locations Casinos Colleges 350+ stores in 37 States and 5 Countries Villa Brands Brands Overview Quick-Service Restaurant Operations: • • • • • Villa Fresh Italian Kitchen Green Leaf’s Bananas South Philly Steaks & Fries Casa Java Points of Distribution: • • • • • Malls Outlet Centers Airports Casinos Colleges & Universities Villa – International presence United Kingdom Swindon Italy Lecce Italy Catania Kuwait Bus terminal USA, Borgata casino Czech republic Prague Mexico Veracruz Puerto Rico (coming soon) Kuwait The avenue Kuwait city Villa – International overview Currently Located In: UK (3), Italy (10) Kuwait (4), Czech Republic (3) and Mexico (9) International Franchise Support: Our Comprehensive Field Support Program Includes: Market Evaluation Flexible Adaptation to International Markets Site Selection Approval Design and Layout Action Plan from Construction to Opening Management and Personnel Training Pre-Opening Marketing Operations and Back of House Manuals / Product Sourcing Minimum Importation with Leveraged Buying power for Imported items Training Program (3-5 Week Training Program) Back to the Villa Brands Villa Fresh Italian Kitchen Delicious Variety of Pizza Authentic Italian Entrees Menu Items Made Fresh Daily Villa – Menus & products Fresh Italian Kitchen Everything Made Fresh Daily 3 Styles of Fresh Hot Pizza Home Style Pastas Stuffed Stromboli’s International Salads Authentic Italian Entrées Over 100 Proprietary & Time Tested Recipes! Our “Made Fresh Daily” Approach Pizza dough Fresh NOT Frozen Salads and Vegetables delivered fresh and prepped in-store Strong Devotion to “Old World” Recipes and Process means Authentic Italian Food VILLA BREAKFAST Breakfast Stromboli – Veggie; Deluxe; Egg, Meat & Cheese Breakfast Sandwiches – Egg, Meat & Cheese on Corn-Dusted Kaiser Roll Full Breakfast – Eggs, Breakfast Potatoes, Pancakes & Toast Continental Choices – Yogurt; Fresh Fruit; Cereals; Muffins; Danish; Loaf Cake; Bagels; English Muffins; Croissants Beverages – Coffee, Tea, Juice VILLA FRESH ITALIAN KITCHEN DESIGN Villa – Investment Ranges Brand: Location Malls, Outlet malls Airports and Train Stations, Street Locations, Casinos, Colleges Surface Villa Fresh Italian Kitchen 70m2 to 150m2 Adaptation to International Markets Royalty 6% of Net Sales EXPENDITURE AMOUNT Initial Franchise Fee Opening inventory Lease Deposit Lease negotiation Fee Utility Installation and Deposits Leasehold Improvement Advertising & Marketing Insurance Office Equipment & Supplies Equipment Package Training Expenses Professional Fee, License Pre-Opening Cost $35,000 $4,000 – $7,500 $2,500 - $10,000 $0- $50,000 $200 - $2,000 $125,000- $300,000 $3,000 + $300 per month $1,200 - $4,000 $550 - $1,500 $125,000 - $140.000 $3,500- $5,000 $4,000 - $15,000 $4,000 - $10,000 TOTAL* *Note: All costs are US estimates and will differ from territory to territory $307,000 - $583,000 GREEN LEAF’S & BANANAS “Healthy Alternative” Concept Grab-n-Go Snack Concept Breakfast, Lunch or Dinner Alternative Meal Replacement Fresh Food Presentation Satisfies Food Cravings GREEN LEAF’S & BANANAS • Positioned as the “Healthy Alternative” Concept • • • Featuring Salads, Wraps, Panini Sandwiches and Side Dishes • • Caters to All Day Parts • Health Conscious Menu Items Snack Concept Featuring Frozen Yogurt, Frosties, Hand-rolled Pretzels, Parfaits & Smoothies Impulse Buy to Delight the Entire Family Well Received In High Traffic Locations: – Airports – Malls – Outlet Centers – Travel Plazas GREEN LEAF’S & BANANAS DESIGN Green Leaf’s Investment Ranges Brand: Location Malls, Outlet malls Airports and Train Stations, Street Locations, Casinos, Colleges Surface Villa Fresh Italian Kitchen 70m2 to 150m2 Adaptation to International Markets Royalty 6% of Net Sales EXPENDITURE AMOUNT Initial Franchise Fee Opening inventory Lease Deposit Lease negotiation Fee Utility Installation and Deposits Leasehold Improvement Advertising & Marketing Insurance Office Equipment & Supplies Equipment Package Training Expenses Professional Fee, License Pre-Opening Cost $35,000 $3,500 – $7,000 $2,500 - $10,000 $0- $50,000 $200 - $2,000 $115,000- $175,000 $3,000 + $300 per month $3,000 - $6,000 $550 - $1,500 $99,000 - $145,000 $3,500- $5,000 $5,000 - $10,000 $3,000 - $7,000 TOTAL* *Note: All costs are US estimates and will differ from territory to territory : $272,750 - $456,000 Bananas - Investment Ranges Bananas The cost to purchase or rent real estate will vary according to the size and location of your particular unit. The turnkey cost for a Bananas concept depends upon the site you choose. The Bananas concept is mostly offered as a co-branded unit with one of our core concepts. SOUTH PHILLY STEAKS & FRIES Concept for Meat & Potato Lovers Savory Menu for Breakfast, Lunch or Dinner Open Kitchen & Grill Setting SOUTH PHILLY STEAKS & FRIES • Offering Fresh Cut Fries, Steak & Chicken Sandwiches and Deli-Style Subs • Hearty Breakfast Selections • Open Kitchen & Grill Design • Expanding Presence - New York, New Jersey, Texas, South Carolina and Pennsylvania SOUTH PHILLY STEAKS & FRIES Investment Ranges South Philly Steaks & Fries AMOUNT Franchise Fee Equipment & Furnishings Signs Building Construction Insurance Opening Inventory Utility Deposits Business Licenses Travel, Lodging, Meals Initial Training Professional Fees Working Capital Computer Equipment Advertising & Marketing $35,000 $100,000 - $130,000 $9,000 - $15,000 $100,000 - $175,000 $3,000 - $6,000 $5,000 - $10,000 $2,000 $1,000 - $4,000 $3,000 - $5,000 $6,500 - $7,500 $25,000 - $50,000 $10,000 - $20,000 $3,000 - $5,000 TOTAL $292,000 - $454,500 Professional Brands and Professional Support Exceptional Franchisee Support Site Selection – Extensive Development Network Lease Negotiation – Years of Experience (If needed) Construction Guidance and Counsel Outstanding Operational Training Business Management Training – Operating for Profit Marketing, Advertising, Promotion, and Public Relations Pre-open, Open, and Post-open Support Ongoing Access and Guidance for the life of your agreement Exceptional Franchisee Support Research and Development Continuous Improvement Training P.O.S. and Ongoing Business Training Field Operations Consultant Visitations Local and Regional In Store Promotions Purchasing and Distribution Network Cutting Edge Packaging Service and Guest Improvement Programs VILLA ENTERPRISES Development, Construction, Marketing, and Operations Support Agreement Signed & Executed Site Selected Plans Approved • Franchise • Business • Design & Development Development Constriction • Legal Department • Company Network • Franchise Operations VEM Training • Training Team • Villa U Grand Opening Plans • Operations • Marketing Opening Day • Field Operations Consultant and opening team Construction Begins • Design & Construction • Company Counsel Post Opening Plan • Franchise Operations Equipment Ordered • Franchisee • Franchise Operations Next Unit Planning!!