Kalıp
Transkript
Kalıp
BirleSik Metal Diinyaya a$lryor BirleSik Metal 0pens to the world Demirkaya, "Tilrkiye'deki pazarda Demirkaya, "We llave co{y'tg ta a qelmek istediqimiz noktaya qeldik, gu an p*Fnt tfzat we have wanted Fn Turkey's market. N*w expanding of da qeligerek ihracat potansiyeli >ur exports p*'tentfai is the mast artrmamrz en 1nemli hedefimiz." important tarqe{ Gf Gtss-s"u' 6zel Eeliklerdeki stokEuluqumuzun daha \O O \ q) a F Rciportaj - Fotolraf: Tacettin Ekinci l{rterview - Photo: Taeettin Ekinci Avrupa'da stok igin yer aragtrrdrklannr belirten Birlegik Metal Genel Muduru lsmail Demirkaya, hedeflerinin 30 ulkeye ih- Indicating that ihey were investiEating a place for stock in Europe, ismail Demirkaya., Directer General of Birlegik Metal, said that their objectives were to expotl to 30 countries 0 o p a N O O N E a vo Io :< @ racat yapmak oldu$unu soyledi. bir gegrnige sahip olan birlegik metal Firmas rm braz tanryabilir mlyiz? Turkiye'deki takrm qeligi sektorune baktr$rmrzda yeni kugak Qelik sektdriinde uzun takrm qelikgilerin en eskisiyiz diyebiliriz, Sektordeki etkinli$imizden dolayr firmamlz tantnan bir firmadrr. Ozellikle ozel takrm qeliklerinde sektorde gok iyi bir unu- miz var. Ayrrca kritik kalrplara yonelik malzeme tedarikinde de>eald fuczs re we kn*pL, stwpze ab*ett Ei.r!.egi.k Met*! f,iran tbrnt lawg ls,i.stat3t iti tbe steel sect&r'? I can say that we are the oldest of the new generatton tool steel produeer when we look at the sector of tool steel in Turkey. Our firm is a ttrell-known flrm due to our efficiency in the sectar. There is a very well preduct of ours in the sector sertoustJ/ a ,:Jartlcuiar!\,/ it speciai !aa! ltlel5' in additian' we are Stok yeri 4 qube ' 30 supptyinE ciirected tawards criitcai Son preferred firn is the material firmaytz' bir olan portfoyu yakrn mugteri fat,gun, ile 3000 e hiqbir yabanct firmayla or- ncldeVy'ehavesome30a0eusiomers'portfoliosvlith6siock La'stly' adding this will be oiur"n Uun, eklemek do$ru olur bence' places, 4 branehss and 3a employees' yerli sermayeye %100 sieqeli$i sektorundeki taklr!r olmayan taktm 10A?'o natiite capital in the taol true in ny apinion, vv7 possess any t'oreign firm' sahip bir tirmaYv' el seclor hav!ng ne partnership with de ciddi olarak tercih edilen bir firmayrz 6 i9 rAKIM QELiGi "stcAK i9 TAKIM gELiGi VEYA socuK 6ruenivonuz" iirtin yelPazenizde neler var? baktr berilyum wolfram Yart mamul ozel taKlm qelikleri' bakrr titanyum alaqlmlarl ve ozel aluminyum gibi ozel alaqrmlar sert Ktsaca sac' ozel nikel bazlr alagrmlar urun yelpazemizdedir' bilgisi gequbuk, lama ve blok formunda bulunan m0hendislik bizim konumuzu tegrektiren tiim yarl mamul metal alagrmlarr qelikleri 6000 serisi kil eder. Ornegin saf elektrolit bakrr imalat yer almaz Qunaluminyum gibi konutara iirun yelpazemizde ticari kalemlerdir' kii bunlar muhendislik bilgisi gerektirmeyen gerektiren yart maBizim portfoyiimiizde muhendislik bilgisi etkinligimiz ve tekmul malzemeler yer atrr' Kritik kalrplardaki odaklanmamtz sayenolojik qeliklerdeki liderligimiz bu konuya ig takrm geligi veya sosinoeoii. gu an en gok alternatifli srcak Meialdir' ig takrm qeli$i oneren firma Birleqik $uk Hangi firmamn iirtinlerini satlyofsunuzt vermeden once kapasite tanlmlnl $imdi bakrn bu soruya cevap firmantn yapabilece$i ve uzerinde konugmak gerekir' Her uretici 5tdGs55T "eiv€ FfufT tr{*ft€SEggt CR CfiLfr W*ffiK SrF€L" {lt'e !lsrve !,c 1{;dt}'l}r'&dlati rtetage? special ailoys as capper Semi'menufactured special tooi steels' speetal titanium alloys beryllium, waifram eopper' hard alurninum prcdLrci range' Shortly' all ani speeial niekel based alloys are our inforffieiai altoys, whieh necetssitate engineering ""\'!.iJ.! ef serni'product lama and block constitLlte our matton in Ihe forn sn1et metai, bar' pure eleetralyte copper na' utork a,rea For example' the su'*^lecil do naf ta-ke in nutacturing steeb 6AiJt) series stjeh as aluminurt items eommercial tney are th€ aur praduet range Because ef mate' Serrti-produetion that de nai require engineering knawlsdge rialsthatnecessftaleengineeringknow|eelgetakeplaceinaur Ieadership portfolie Our eiiectit'eness in eritieat moids a'ne| in ta facusing on this subieet' ieehnalogica! steels happen thanks mast alternattve hot wark Novr Bitlegik Meta.l is the firm tha't affers ioal eteet or colei wark tcol stsel Elts 3rtsvl seEl lat"*lecetts +tf eulei'tls -fdr*e? is neeessary io speak on Now before rlsponding ihis question it proaucer firm definitian There are things that every demir gelik fab- fi€ eapaciiy up iran-steel take let's yapamayacaQl geyler vardrr' Orne$in Turkiye'deki abie to niake sr riat For exarnple' malzemeleri srntflartyla ean be produee Uretecekleri they bunlara which alaltm ele materia-ls rikalartnt define the Pazarda piants in Turkey, these tantmlarlar' make arallklartyla They boyut sizes programlarlyla and programs uretim v,tiih their elasses, produciion Bu kapasite gerqevesinde sithe yaparlar' within orders tanlmlarlnl take They kapasite kendi flreir capacity definition in the marKet' v'rarld Gntire the iri pariglerini alrrlar. Tum dunyada bu boyledir' is sc eapacity lhls bu kural tama- framevtark of this in Takrm geliginde bir Uretim prosesi oldu$undan vitia regarcting production proeess exrsts ls eompleiely rule This olan firmanln boyutdtas ltmits prorJtieiion has producer men geqerlidir. Her taKlm qelili ureticisi tocl stee! uretim stntr- taet stee! Every main .at oLrux teknoloji olarak malzeme crnsi olarak me'teriai type Naw in Turkey' this iecnnotogy, ntensianal, geliginde bu ana gerqeklik had event th€ af dirnension larr vardrr.$imdi Turkiye'de takrm ffiarketing reality had been forgoften; qtkmtg durumplana one produ' firm is shown as if unutulmug, olayrn pazarlama boyutu put ferward ta thc fareironi Namely X Europe' there are firms ln However' da.YaniXfirmasthermalzemeyiuretebiliyorgibisunuluyor' eing every kincl of ttieterial haddeciuretenler sac var in the Oysa Avrupa'da d0vmeci firmalar metal, rcllers' bright sfeel' namely yani Dun- proCueing fotging, sieel var' firmalar ureten steel ler var blokqular var oright ,llorleithereisnota.firintDproclae,196|g|.ge|ineverysize'Theqeli$ini uretsin Dolayada bir firma yok ki her olqude takrm pafiners in this ntatter according ta the ou- refor€, ti/e havc cnosen seQml9 partnerler gore baztna their flexibility y,.,yta biz bu konuda urijn prr}duei t,ase, !n the speeiai sieels' regardi.ng Edelstahlwerk dolayr ln additian' esnekli$inden iuiO^yrr' Ozel qeliklerde Qssenberg is a gooa partner af ours' Amerikan Crucible fir- Eeletsta.niwsrk worla in poruder Ossenberg iyi bir partnerimizdir' Yine erucibie fiin is a teading firm of the firmadtr ve ot- the American lider dunyadaki geliklerde In copper berylli' masl toz metalurjik ancl is attr parlner in Turkey' Amerikan metallurgieai steets berilyumda partnerimizidir'Bakrr zim Turkiye'deki Almanya ve Amerika un,tfi€AmerlcanNGKisourpartner'W6aansaythet|uoeaun. re56urce6' r.rC6 o"ttn"rimizidir. iri utt<e sayabiliriz trtes, Germany anrJ A'merica are aur \ \ kaYnaklartmtzdtr. O (f dflf FS#C' SF€EA fff "T!4EFE e#E & S€trt$#S CGFt'I:PETtTtGfd (l] a E () Tg.'!E WGftLfr" E1est <lec,el<j7c?ce:tts o se{t{>?"" p lse=wer o N O O N E o s E Y Mdt?gl {lfe Fse:ieeg ezats*Ee sezee'gdetg zc)€Ec Ese.Elae ztp' Ekscs; e:ti:terietaced" dte tke za*s"!a| stee| detis'i'q# u:it{l 'Ls'tek>t a*sl a aeetu tbis $a>es Eirdegik Met&! elolerfite eeted i:,e t|:se ca{}e"ld saee! *c*rg'ing? A.{tec" t|:sis, Et)fu{t{ {{tEs isc Fsesgss seecta p*euee" Erdrlfi€{rt'$r!, f}{a6'r' se{:t€}s' &"ecti fuc Ta*"kezt ds tEset"e t€?"e*EEj Pe"{4ie{tP tool steels Namely' we Ste€ts inat we seti a.re in ihe area cf ihousandth of th€ total steel metttion a maket evcn less than ane can equal to 50'60 market A.lthough "t-ion metallurgical eleet it aeeo" steel aE monetary value' as amount tans rnanufa.cttrifig sectar such as steel So' I unts far v€ry few t.)finege n a maerc with steel only via this market ean look at deveaprneits retatecl olugturduklarr yaprlarla buyuk pay sahibi olmak istiyor. Bu aqtdan bakrlrnca devamlt kritik ve stratejik uretici firmalarr sattn altyorlar geligmekte olan ulkelere buyUk yatrrrmlar aktarryorlar. Bu firmalar gu an alttn donmelerini yaqlyor, Qunku takrm geli$inde ozellikle dovme urunlerde kapasiteler dolmuq durumda 18 aya uzanan terminler var. Yani bu kadar talebin oldu$u ve arztn yeiersiz kaldt!r bir durumda nasrl rekabet olugabiliyor diye sorabilirsiniz Bu 9u demek ilerde yeni takrm qeli$i uretici firmalar grkacak ve herkes ilerideki bu buyuk rekabet iqin gimdiden gardtnr altyor. Ayrtca bir \C o \ C) a F :o !o r O O N E o \Z o o 50 a seriotts eampetiiion in ihe woild in tool steel, EspeciFrance and Auslria v,"ith their struetures made up Germany, aliy, wan! to have a oig €hare ifi this competitian t\lhen looked at throttgh this respeet, lhsy purchase continuartdy eritieal and slrategic firms, invest greatly in ihe deveioping countries. lJow these firms e:<perience ti:eir golci term. Because in the toal sleel especially in forging pradttets eapaciiies have lseen fuli, there are deadlines exteneling up io 1B months f,lamely, yau ean ask a question hot'+' the corrpeiiiian ls made up rn a situation in whieh demand haptens ln such amouni and su1:ply is nst sufficient This means' Ihe,'e is gok imalat geli$i veya ozel alagrmlar ureten gelik firmalart ktytstnin the future ane! everybody dan da olsa sekiorun etraftnda geziyorlar. Orne$in aglnma daya- nevr tae! sieei prcdueer frrns emerge the great competition' ln for guard now an frorn tltetr yeni is ma,king plastik qeliklerinde uretimlere kalrp nrmlr levha ureten firmalar praduee'manufaeturing or alloy malzemeler tasarlamaya ve pazara sunmaya qoktan bagladtlar' arldition, man,v steel firms, whieh being a.t the brink For Butun bunlarr alt alta koyup Turkiye pazarrna baktr!rmrzda soyle steei, stralt sttrrotinding ol Ihe sectar even praduc€ panels are durable against corrobir manzara ortaya grkryor. Talebin bu kadar yuksek oldugu bir exan'ipie, the firms tha! plastic molol sfee/*" designing nen' alanda bile Avrupalt qelik firmalarr bu derece ktran ktrana bir re- slen began for praduciions rn market vertt long tim€ ago When we kabete giriyorsa Turkiye takrm geli$i sektor0 bu rekabeti onumUz- materiais encl affering to tiie putting ali of these one after the other deki gunlerde sonuna kadar yagayacak.Biz sektore ilk girdi$imiz- leok at the Turkey's marke! area where demand de bu rekabetsizlik kargrsrnda gagrrrp kalmrgtrk' Blraz gaka gibi such a view is appearing Even thaugh in an Ioughly as much as eornpete olacak ama kegke Birlegik Metali bir 5 yrl daha once kursam de- is vety high, if the European firms to the €nd in the up campelition digim gok olmugtur. Bombog bir alandr ; herkesin baqartlt olabile- tiii6, TLirkey wii! experience this tae seeiar, we were the entered when ce$i bir donemdi. Oysa gunUmuzde her gey gok daha zor. Birle- upcoming clays ln the tirne is some it non'campetitton' af this ioke, but it srirpriseci in the face gik Metalin yakaladr$r bu ganst 9u an kurulacak yeni bir firmantn fllefal 5 Birledk establisheei t haC 'r,appened i wieh saying, mttch yakalamasl qok daha zor, Hele 5 ytl sonra bu imkanstz olacak' peiod everybody was a quite it arca; ernpty vt/ae a years ii ago Neden ? Bu konu gok kafa yordu$um bir konu oldugundan 9u 9eis nare difficult kilde izah edebiliyorum TUrkiye'deki takrm qeligi sektoru Av- eouid be succsssful, However, today everything diificult to be is very eattght has iVieta.t Birleqik ihat chance rupa'daki stokqulartn yagadr$r sureci aynen birebir yagayacat<' Tl'tis after 5 years, this firm Particuiarly newiy eslabtished by a yapmt9eaught Yani serbest piyasa kogullarr beyaz egya sektorunde ne I pandewhieh on matier is a tssue Thrs Why? irnpossible. be wilt sa takrm qeli$i sektorUnde de ayntstnr yapacak. Bu 9u demek nawil! ex' Turkey in sector Tool stee! this. like I can state much, rerl srl bugun Finlandiya'daki srcak ig qeliginin kg fiyatryla ltalya'daki srcak ig takrm qeli$inin fiyatr arasrnda 10 -15 centlik bir fark varsa ve bu farkta lojistik gibi nedenlerden oftaya grkan gayet aEtklanabilir geyse, Bu TUrkiye'de de olacak. O gok eskilerde olan guzel karlarla kimse malzeme satmayt beklemesin artrk.Bu rekabetten gekinen ve tatlr karlara alrgan firmalar ellerinden firmalarr qrkarmaya baglarsa hig gagrrmam.Buyuk Avrupalr stokgular pazara hakim olmaya galrgacak. Piyasa ve bLiyuk takrm qeligi firmalarrnrn Turkiye'deki satrg ve kar fiyatlarrnr belirleyeceli aynca kalite olarakta aradaki farklarrn kapandrgr bi pazara dogru gidig olacak. Bu kagrnrlmaz bir gergek. Bunu gimdiden hisseden firmalarr anlryorum Qunku gergek rekabet kolay bir gey degil. Uretimi ve ekonominjn tUm dinamiklerini belirleyen gelik gibi makro bir sektorde piyasa kogullarrnrn hala tam anlamryla yerlegmemig olmasr gu an igin soz konusu ancakyann boyle olmayaca$r gok belli. Gergek piyasa rekabetinin bir getirisi takrm geliQinin kendi iginde ayrrgmalar ve uzmanlagmalar perience the process one to one, which the European stack makers are experiencing. Namely what free market conditions did in the white goods sector, the tool steel sector will make the same This means that, how today there is a difference of 10-15 cent between kg price of hot work steel in Finland and ltalian's and this difference whieh is the thing can be quite explainecl, reveals the reasons such as logistic, this will also happen in Turkey. From now on nobady expects to sell with good profits happened in old times. lf the firms that hesitate from this competition and accustomed to ihe sweet profits, begin ta dismiss the firms, I am not surprised at all. The big European stock makers will try ta dominate to the market. lt will be a trend that the firms af the market and big tool steel to determine sabs And prices, besides as quality it will be alsa a market differenees te clase, This is an indispensable reality. I realize the firms that feel this fram naw. Beeause real olmasrnr sa$lamasrdrr. Yani gu firma buyuk blokgudur gu firma plastik ka|p geliklerinde E?i#:i"::;;"i" dynamies of economy, naw uzmandrr gibi yorumlarr ileride gok duyaca$rz. Her kes kendi yerini gimdiden belli etmek zorunda. Biz bunu daha kurulugumuzda ilan ettik, kugaktan kugaga sermaye aktarrmrnrn rekabet edemedigi tek alan bilgi gerektiren ozel qeliklerde yoQunlagarak krsa surede li- market conditions are in question that ha.d not settled fully, but tomorrow ta,ill not be so is very clear. A gain of the real market competition is tool steel to provide clisintegration and expertise inside of derli$imizi gosterdik. Beyaz eEya sekt<iriine ben, zet bit rekabetten bahsediyorsunuz, Peki siz bu rekabetten nasil etkileneceksiniz? Finans bu rekabeti belirleyen ana etken olmayacak mr? Bilgi tek bagna yeterli olacak mr? Oncelikle gunu belirtmek isterim, bizim rekabetten etkilenmemiz igin bir Birlegik Metal gibi bir firma daha olmasr gerekiyor. Bu sorunun gizli cevabr aslrnda Urun yelpazemizi sordu$unuz sorunuzla cevaplamrgtrk. Muhendislik bilgi gerektiren yarr mamul malzemeleri satrg porlfoyU olarak belirlemig bi iimayz. O o N C) a E a.) o ! o N O O N E o :< q E we strch as 'that firm is a big bloc- ker, that firm is an expert' in pla;tie steel molds in the future. Everybady is obliged to determine their own place from now. We promulgated this in our establishment date. We showed our leadership by intensifying on speeial steels that is the single area on which ca.pital transfer cannot campete from ane generation to other. Yaw tueewtiaca d4 carcepetit'da)zz likeres iae wbi.te goads, Well Fcau noktada takrm geli$i gibi spesifik bir alanda bilgi ne derece onemli. wi.N 1ay6 afJbct fro*c tlxi.s c{}lttpetiti.rn* Will fiaaeapete na!. ta be t&re t e&ifi Jfdrcto?" to dletee"rltime thd.s c{.}r?El}etitd$ta? Will dztfarewatdant Fse swfficdeazt ezlotae by dtselJ? Bunu iyi tespit etmek gerekiyor. Bunu bugun teknoloji firmalarrna bigilen akrl drgr satrn alma rakamlarryla gorebiliriz. Milyar dolarlarrn dondu$u bir sektor. Amerikanln geng bilgisayar patronlarr bugUn isterlerse takrm qeliginde kag firma satrn alabilirler. Demek ki bilginin de$ere ddnUgtugu bir pazar var. Firmalarrn degerini afttk oz- First, I want lo stress this. ln srder to get affection from competition it is necessary to be a firm as Birlegik Metal. This secret answer of the question, actually we responded with the quesfion related with aur preduct range We are a firm that we harte determined semi-product matenals require engineering information as sa- $imdi gergek piyasa kogullarrna baglr olarak rekabetin olugtugu bir N itself. Namely, utill hear eommends much varltklarr, stoklan, arsalan, arabalan, banka hesaplarr belirlemiyor.Bilgi Pazar payt firma yaprsr qok daha fazla oneme kazanryor.Biz Takrm geli!inde teknolojik malzemelerde bilgi gerektiren bir alanda rekabet ediyoruz. Qelik sektorun kendi iginde bilgi merkezli ufacrk bir atolyede kurulup gu an sektorde lider ve dev firmalardan biri olmamrz bagka nasrl agrklanabilir ki? Ustelik en gok maldur brrakrlmaya qallgrlan hakkrnda toplantrlara yaprlan surekli engellenmeye galrgrlan bir firma olmamrza ragmen teknolojik qeliklerde agrk ara liderligimizi ilan edebiliyoruz. Bunun nedeni igte takrm geli!ini bilmemiz ve Ulkemize kargr devamlr kendimizi borglu hissederek daha gok qalrgmamrzdrr.. Dolayrsryla biz biraz daha rahat bir alandayrz. Ama ilerde birlegik metal gibi bir firma daha qrkarsa igte o zaman igimiz zor olacak. les porlfolio. Now at a point where competition happened being faithful ts the real market conditions, how much is information impsrtant in a specific area such as tool steel. lt is necessary to determine this well, Today we can see this that is tailored for the teehnalogy firms via out of mind purchasing figures. A sector in which billions dollars are circulatecl. The young computer bosses of Ameriea if want they can buy haw many firms in tool steel. Therefore, fhere is a rnarket information transforms to assef. From now on. eauities, stocKs, estates, cars, bank accounts are not determined value of the firms. lnformation-market share firm strueture gets importanee much more. We compete in an area thal requires infarmation in technologic materials in tool steel. The steel sector inside of it being established in a small atelier, tarhich is the information eentralized, now hovl is it explain being ratr aldtTar ve yatrim yaprnay^ bagladdar. Tiirkiye agrsrndan one of a leader and giant firms? Moreover in spite of being a firm tried to make poor, being helcl me€tings about it, it is tried ta be bunu nasil defedendiriyorsunuz? Yine son giinlerde diinya gelik devleri Tiirkiye de yatrnm ka- Ulkemiz aQrsrndan bunu gu an iqin degerlendirmek gok guq. Bahsetti!imiz firmalar Ulusal sermayemizin birikimleri sonucu olugan hinderecl continuously, we can declare our leadership vtith a ttrg clifference in technological steels.The reason af tttis is to knov,r toal hepimize ait olan de$erler. Yabanct sermayenin gelmesi ekonomi aqrsrndan her zaman iyi bir gey. Bankalartn el de$igtirmesi sonucu basel kriterleri daha basktn bir gekilde gundeme gelmeye bagladr. Ortak ve herkesin anlayabilecegi bir muhasebe sistemi son- sfeel and work much mare feelrng aurselves indebted against our coLtntry, So, we are in an easier area. However, in the future, if a firm ernerge like Birelig Metal at that time our work will be cilfficult. rasrnda yabancr sermaye bu ortak havuzdan firmalar seQmeye Eil ?'e{:eelt dctj,s, 66fot6tt zt,oe"!el.'s ste€l gi4E?ats EEecided t{} dsilest baqlayacak. Her gey sistematik geligiyor, Te*'Fzey a'n<l lsegaaz Ancak burada qok ama gok kritik bir nokta var, Yabanct yatlrlm nasrl geliyor.Yani bugun bizim insantmtza ait olan bir firmantn el de$igtirmesi yabancrya gitmesini nastl destekleyebilir ki. Oyle yabancr firmalar var ki tek bir kurug yatrrrm bile yapmtyor yani akan qatryr bile tamir etmeyen yabanct firmalar var. Basttrtyor parayl alryor firmayr tek yatrnm yok . Bu gekilde bir yabanct yatlrlml kimse desteklememeli. Buraya gelip devlet Ar-Ge destekleriyle hibe paralarla kendisine tesis kuran yabanct yattrtmct bile var bu ulkede.. Bu yatrrrmlar agtklanmalr. Satrn alarak gelen yabanct firma birde yatrrrm yapmryorsa bunun adt somurgedir. Ancak buraya gelen yatrrrm yapan istihdam olugturan yabanct yattrtmtn el ustunde tutulmasr gerekir bu gok onemli bir geydir.igte bu noktada yabancr yatrrrm desteklenmelidir. Firma sahibini zengin eden yabancr yatrnm bir yatrrrm de$ildir, Bizde kuruldulumuz gunden itibaren bu konuda inantlmaz baskt var, Dedikleri ktsaca gu "lsmail Demirkaya seni biz qok ama qok zengin edelim, senden sonraki 3 kugak dahi srkrntr qekmesin sen bize qalrg, bize kazan . senin firman bizim limamrz olsun". Buna haytr diyebilecek qok az kigi var- drr. Biz buna tam 3 kez haytr dedik.Ancak ilerde qok buyuk yattrrm garantileri veren bu ulke iqin bir artt deler olugturan firma ile birlikte olabiliriz. " ilreli REKABETiN oLU$MASI $ART" Tiirkiye gelik pazatrnr de$erlendirecek olursanrz neler s<iyleyebilirsiniz? Tiirkiye'de Birleqik Metal'in konumu nedir? Sizi di$ederinden Ayran <izellik nedir? \ o \ C] a) a E c.) o !o : N O O N E o =o o 54 {E sl} {r ct qf to d?au{Jst, Eiq}et) ailt} x,+ae et:efiuste tPcds iee itt tlce lElas k ejt ? evaluating this is very diffieult tn the aspect of our eountry, The firms ihat we n'tentioned are the assets have happened at th6 end of national capital accumulation. eomhlg of foreign eapital is a good thing far every iime in terrns of economy. At Ihe end of changing hand of the banks, Basel cflterions began ta eorne on the agenda tn a heavy way. Fereign eapital will begin to chaose firms from this common pool following common and an account system of whieh everybocly can realize, Every think is develaping systematieally. However, here there is a more and more critical point lnvestftient comes how. Namely, today changing ha.nd of a firm that belongs to our people how it ean suppari it. There are such foreign firms that do not invest even a single piastre, namely there are foreign ftrnts that do not repair even the leaking roof. Wha gives money buys firm btl there is no any investment. Nobody should support a foreign rn' vestment, ln this country, even there is fareign investar coming he' re to eslablish facility via donaiion moneys and state R-D sttppotts. These investments shauld be explained. The finn that comes by purchasing firm even does not rnake investment it6 name is imperialisi power. But foreign investment that comes here and tnvest and make Employment it is necessary to be held on the hand, this is very impoftant thing. Here in this point foreign investment shoulel be sunDorted, The invesiment that make awner of the firm enrich is noi a foreign investment There is an incredible pr€ssure on us since ihe establishing day. Shortly their saying this, "lsmail Demirkaya we allow you make nch muc|t but mare and more rich, even three generations following you do not suffer, you work for us, wtn for us, your firm become our firm." There is vety few people to say no ta this. We have said no to this truly three ttrnes. But in the future, we ean tagether with a firm that ma.kes up a positive asset for this country whieh gives very big investment guarantees. Nov,t $imdi bu soru taraf olan bir kigi agrsrndan deQerlendirmemesi zor bir soru. Ben tarafrm. Birlegik metal firmaslndan taraftm. Benim tUm konugmalartn web sitesinde yazdt$tm tum yaztlar tek bir geye odaklrdrr. Oda ilkeli rekabetin olugmasr ve sektorde yanltg bilinen "lT iS A fV€CFSSttrAFE Tfr BE A PRWAWLEfr QOMPETIT|O||" pazarlama ki rlilikleri nin ve bagr bozu klu!un ortadan kalkmasld t r. Ef ;yau eil&hL{tte Turkejt's steel *a*rket, efu{cl cafi ?oc€ ,ell? Yani ben tum derdim ve tum kargr Benim kargr qtktt$tm ilkeli reka- a;/h{zf. i.s pasitdow af Edrlegik .E€er&l tua. Tatrlde3'? XVrP}{rd ds t4se chs' betin onundeki bagtbozukluk bunu da her ftrsatta dile getirlyorum r {ect e n"i s tic t gi {a ! s e}t a.c' {EE e 3, ace jfr' *pn E>t h e e" s ? zaten. $u firmayla veya bu firmayla hiqbir igim yok. Qeli$i satan Now this question is a- difficult qu€stion-not to be evaluated by a veya geli$i rsrl iglem yapan rapor haztrllyor. Boyle bir sektordeyiz. sided person I am sideC. I am sided from Birleqik Metal All of Biraz ironik olacak ama qelili satan kiginin rapor haztrlamast ci- speeches of mine, our artieles on the web page are tocused on a. nayeti igleyen kiginin zablt tutmastyla aynt.. Masa bagltnda altnan single thing, It is ta farm of the prineiplerl eompetition and io rekararlarrn hiq sorgulanmadan hayata gegirilmesi higbir kontrol me- move marketing pollutions that know wrong in the sector a.nd irreobiection is kanizmasr olamadan tUm rekabeti hiqe sayarak herkesin dugun- gularity. Namely me, all of troubles of mine and being I principled state this in the competition, irregularity in front of the cesi hayta geqirmeye qalrgtrgr dan duna bir rekabet var. $imdi that firm or this firm. to do with There is nothing every opporiunity, ben tUm stoku bedavaya da$rtacak olursak ve bunu sUrekli yaparWha sells st€el or make heat treatment prepar€; r€port. We are sam ve ya bedava rsrl iglem yaparsam bu rekabete ayktrt bir duin such a ;ector lt is same irony, but preparing a report of a per' rum yatrr ve yasal olarak sugtur. son that sells steel is the same with a rnurcler that reeord proeee' Bizim gabamrz gudur ilkeli bagkastna gamur atmayan sektoru ve dings Letting the decision taken a.t the table put into action withorekabeti ilgilendiren ana konulara bir kurum gergevesinde hareket ut being any control meehanism, there is a competition more than geligtiren bir anlayrg olugsun. Bizi ayrt tutan bu ayrtcaltkttr.Biz iyi thought of everybody to put into practiee being in defiance of all olan kazanstn diyerek gUne baglryoruz. Yani sektorde fair play ru- competition, I''lav't if we distrtbute ali of stock free and make this hu biraz eksik. Ancak buda zamanla oturacak. eontinuously or make heat treatment free, this make up a €ontrary Takrm geli$i konusunda bir merkez kurulsun ilk parayt biz verece- condition to competition and became a erime legally. Aur effoft is giz diye ga$rr yaptrk ama onaylayan ovgu gonderen beraber ya- this, is to be an understanding being pilneipled, not to splash to ot' palrm diyenler ve bravolardan bagka bir gey duymadtk. Elini cebi- her one, and develaping an action interested in campetition in the ne atan yok. Bazen Karadeniz inadryla bu igi tek bagrma yapaytm diye aragtrrma enstituleriyle universitelerin doner sermaye gerqe_ vesinde pay alacagr bir laboratuar kuralrm gop raporlarr tarihe gomelim diye dugunuyorum ama gerekli zamanr bulamlyorum. Yeni yatrrlmlar yaprnayr diigiini.iyor musunuz? Anadolu,da nerelerde varsrrrlz? Tuzla'daki ana binamlzrn projesi tamam. Anadolu,nun her yerinde varz. Trabzon, Giresun, Krrklareli, Diyarbakrr adana iskenderun framework of an organization Thing that keep apart us ls fhrs drstinctiveness. We begin day by saying, whieh one is good, let it wins. Namely, there is some soul of fair ptay in the sector. But, this wiil fit well in the course of time. We ealled for to be set up a center in the matter of tool steel, firstly, we would give money, but we did not hear anrthing other than approval, prizing, making together and well done. There is not anybody ta put their hand into pocket, Sometime I consider making this work by alone with a Black Sea stubborn, setting up a laboratory within the framewark of the universities, research institutes to get share, burying the junk reports into history, but I cannot find the necessary time. Fethiye Balrkesir Malatya Sinop her yere bizim geligimiz gitmigtir. lhracatta ise Portekiz Almanya israil Bulgaristan Arap emirlikleri Urdun Mrsrr Qek Cumhuriyeti Avusturya klsaca 20,nin uzerinde llo jtou plan to tuake netu inuestments? Wheye cl.o 3t6ss exist in bir Ulkeye ulagtrk.Ozel qeliklerdeki stokumuzu bir gok ulkeye mal- AnstaXia? zeme satmamrza neden oluyor. Qunku bizde stokta olan malze- Our headquarters building prqect in the distilct of Tuzla is ready. We melere sadece uretimden siparig verilen gok ozel malzemeler. are available every side of Anatolia. Our steel have gone to everywhere; Trabzon, Giresun, Krklareli, Diyarbakrr, Adana, iskenderun, Qok acil olarak bu malzemeleri tedarik etmek isteven firmalar Fethiye, Balrkesir, Malatya, Sinop. As for exports, we reached over hangi ulkeden olursa olsun bizi bir sekilde buluvor. 20 countries; Pottugal, Germany, lsrael, Bulgaria, Arabian Emirates, MiiEterilerinize neler tavsiye LvDrYt ELetmek istersiniz? Mugterilerimlze bir gey tavsiye etmek gok yanlrg bir yaklagrm olur.. Ozellikle drizeltici faaliyetler konusunda mu$terilerimizin tavsiyelerini dinleyen bi lirmaye. MUgterimizden tavsiye allrrz. Hiqbir yabacr firmadan da tavsiye almayv. - Jordan, Egypt, Czech Republic, Austria. Because, in us the materials in stock, only very special materials from production to order. Firms become from wherever if want to supply these materials urgently find us in a way. * * YE/hat wauld gau like ta etdaice to youtn custottters? Advising something to our customers is very wrong. We are a firm to listen to our customers' advices especially in their corrective activities. We take advice from our customer. We do not ta- Tiirkiye'de kaLp sekt<iriinii deledendirecek olursanrz neler sdylemek istersiniz? Turkiye'de kalrp sektorU Turk insanrn tarihinden gelen el ve yarattcrIrk becerisine yakrn bir sektor oldu- gundan gok iyi geligme gosteriyor.Bazen firmanrn makine parklna ve ortaya qrkardr$r ige bakryorum inanrn gagrrryorum. inanrlmaz bir beceri goruyorum bunu bizim insanrmrzdan bagak higbir Ulkenin insanl yapamaz diye dugUnuyorum. Kalrp fuarlarr kalrp dergileri kahp geliklerinde pazarda etkin olmak isteyen yabancl firmalar hep bunun bir gostergesi. Ben Tiirkiye,de kallp ihracatr agrsrndan qok ama gok ciddi bir potansiyelin oldulunu goruyorum. Otomotiv sektorundeki canlrlrk ve ig piyasadan gelen iglerlin yo$unlu$u kalrpqr firmalarrn ihracat konusundaki girigimleri ne derece etkiliyor bilemem Ancak Qinin bu konuda bizle rekabet etmesi gok gug .Buradan Milano 2,5 saat DusseldorJ 3 saat. Bu qok ciddi bir avantaj. Kahp sektorUnun gelecegini gok iyi gorUyorum. \ ..TURK|YE, N DEKi PAZARDA GELMEK isreoiGilvliz NoKTAYA GELDiK" Bidegik Metal'in bundan sonraki hedefleri neler? Turkiye'deki pazarda gelmek istedigimiz noktaya geldik. gu an ozel geliklerdeki stokqululumuzun daha da geligerek ihracat po- a) a E C) o E tansiyeli afi.trmamtz en onemli hedefimiz. Meksika ,yla dahi ozel kalemlerde ihracat gorLigmeleri yapryoruz. Qin,e ve Hindistan mal o a N O O N satryoruz. Hedefimizde ihracatta O0 Lilkeye grkmak var. Avrupa,da bir ulke (Almanya veya isviqre) aragttnyoruz ozel geliklere yonelik bir stok kuraca!rz. gu an fizibiliteslnl yaptrgtmtz en onemli qalrgmamtz bu. Tabi bagka yatrrrmlarrmrzda var ancak onlarr gu an igin agrklamak dogru olmaz. E o :l - =o Y Son olarak neler eklemek istersiniz? Qok tegekkur ediyorum Derginizin bagarrlarrnr diliyorum. tl l56 l ke advice from any foreign firm as well, Whctt woultl 1ou Hhe tet tell if you Loant to euorhtate the tnald, sector? ln Turkey, due to being a sector coming from its history being close to hand and innovative talent, the mold seetor show very well development. I see this, an incredible ability; I think that the people of any country cannot ma_ke this other than our people. Mold fairs, mold magazines, foreign firms that want to be effective in the markel of mold steel are truly display of this, I see there is a very very much serious potential in terms of mold exports in Turkey. Activity in the automotive sector and insensitivity of works in the domestic market, enterprises of the diesinking firms in export mafter how much affect I do not know. But competing of China with us is veryr difficult. From here Milan takes 2,5 hours, Dusseldoi takes 3 hours. This is very serious advantage. I see future of the motd sector very weu. .WE HAVE COME TO THE PANT THAT WE WANT IN TIJR. KEV'S MAHKET'' What are the targets of Bidegita Metal cr.Jter tbis? We have come to the point that we want in the Turkey's market Now the most impoftant target of ours rs to expand our exports potential increasing our stocking furthermore in special steels We negotiate about expotls in the speciat items even with Mexico. We sell goods to China and India. There is to go up by S0 countries in our target. We research a countty in Europe (Germany or Switzeiland) t set up a stock directed towards speciat steels. Now one of the most important issues is this that we have clone its feasibility. Of course, there are other investments, but it is not riqht to explain them now. lastljt, what woukl yatt Like to 6tdd? I thank very much. I wish successes to vour maqaztne.