SARAR`DAK‹ M‹SYONUMU TAMAMLADIM. BEN
Transkript
SARAR`DAK‹ M‹SYONUMU TAMAMLADIM. BEN
T_A_SARAR4 28/6/05 11:19 Page 4 SARAR Why did Akduman decided to resign when everything seemed to be going well? Akduman replies, “Because I believe that I’ve completed my mission at Sarar. I brought it to such a point from zero; it was time to hand it over.” Mülkiye,ODTÜ ve Harvard Business School mezunu olan tercübeli yönetici, Harvard Club üyesi. The Experienced professional is an alumnus of Mulkiye, Middle East Technical University and Harvard Business School. “SARAR’DAK‹ M‹SYONUMU TAMAMLADIM. BEN SIFIRDAN BU NOKTAYA GET‹RD‹M, GÖREV‹ DEVRETMEN‹N ZAMANI GELM‹fiT‹” cevab›n› Akduman, “Sarar’daki misyonumu tamamlad›¤›ma inand›¤›m için. Ben s›f›rdan bu noktaya getirdim, görevi devretmenin zaman› gelmiflti” diye veriyor. ARAB‹STAN’DAN NEW YORK’A Özel sektördeki ilk deneyimi Yüksel ‹nflaat’›n Suudi Arabistan’daki stratejik su projelerinde bafllad›. ‹fli ö¤renmek için gitti¤i S. Arabistan’da Mali ‹fllerden Sorumlu Genel Müdür Yard›mc›l›¤›na yükseldi. 199096 y›llar› aras›nda Arabistan’da kalan Akduman, uluslararas› flirketlerde ifl yap›s› ve iflleyifli hakk›nda bilgi sahibi oldu. Yüksel ‹nflaat’taki çal›flma arkadafllar›ndan olan ve halen flirketin genel müdür yard›mc›l›¤›n› yürüten Bülent Güngör, Suudi Arabistan’daki çal›flmalar› s›ras›nda flirkete özellikle muhasebe kay›tlar›n›n düzenlenmesi, finansal disiplin konular›nda kritik katk› sa¤lad›¤›n› kaydediyor. Güngör, “fiirketi iyi yerlere tafl›d› ve çal›flma stilinden çok memnunduk,” diye konufluyor. Yüksel ‹nflaat Murahhas Üyesi ‹smail Öncel ise 58 • Turk of America Akduman’›n finans alan›nda baflar›l› projelere imza att›¤›na vurgu yap›yor. Akduman’›n ilk ABD’ye gelme fikri 1996 y›l›nda do¤du. Bir MBA program›na kat›lmak istedi. Bu esnada Avrupa’n›n en büyük optik ve manyetik medya üreticisi, Türk müzik yap›m flirketi Raks Grubu’nun patronu Aslan Önel’den ifl teklifi ald› ve ‹zmir’de ifle bafllad›. Raks’ta o günlerde birlikte çal›flt›¤› yöneticilerden Hasan Çelikkol, Akduman’›n Raks’›n özellikle uluslararas› piyasalarda sayg›n bir imaj edinmesinde önemli rol üstlendi¤ini, yurtd›fl›nda sermaye artt›r›m› konusunda flirkete yararl› projeler gelifltirdi¤inin alt›n› çiziyor. Burçak Akduman, Raks’taki günlerini finans konusunda yaflad›klar› nedeniyle hayat›nda hiç unutmayaca¤› bir dönem olarak adland›r›yor. Bir ilke imza atarak, sanatç›lar›n gelece¤e dönük performanslar›n› uluslararas› kredi almada koz olarak kullanan Akduman, proje liderli¤ini yapt›¤› kredi girifliminde uluslararas› kredi kurulufllar›ndan 50 milyon dolar kredi al- possible to do. I never thought that we could expand this much in such a short time.” Jeanine Kreischer, manager of the Woodbury store, states that Akduman is more a brother or a father rather then a general manager to her, adding that she still cannot forget his calls inquiring about her and her baby’s condition during her pregnancy. Jeannie, who has worked in different Woodbury stores for 17 years, claims that Sarar is the place she is most happy. Burcak’s wife, Sevilnaz Akduman, who also worked in the company in its early period states that they embraced Sarar as their own child and they spent a lot of effort to develop the brand name. From Saudi Arabia to New York He gained his first private sector experience at Yuksel Insaat’s strategic water projects in Saudi Arabia. In Saudi Arabia, where he went to learn the profession, he was promoted to Vice President of Finance of the company. Akduman gained valuable experience on the structure and procedures of international companies during his employment in Saudi Arabia from 1990 to 1996. His colleague and friend from Yuksel Insaat, Vice President Bulent Gungor, states that during his employment, he made critical contributions, especially in organizing accounting records and in financial discipline. Gungor says, “He brought us to a better position and we were happy with his work ethic.” Member of the Executive Board Ismail Oncel highlights his successful financial projects. Akduman first thought about coming to the US in 1996. He wanted to attend an MBA program. At that time he had a job offer from Aslan Onel, owner of Raks, Europe’s biggest may› baflard›. Raks, yeni projeyle birlikte ilk kez bünyesindeki sanatç›lar›n performanslar›ndan ileriki y›llarda elde edilecek sat›fllar›n›, kredi kurulufluna taahhüd olarak sundu. Raks, yeni de¤erlendirme çal›flmas› ile sanatç›lar› gelecekte ç›karaca¤› albümlerden elde edilecek telif haklar› sat›fl›n› da flirkete bir de¤er olarak katt›. MERHABA ABD Baflar›l› profesyonel yöneticilerin, en iyi e¤itimi almas› gereklili¤ine inanan Raks, sa¤lad›¤› baflar› nedeniyle Akduman’a sponsor oldu ve kendisini Harvard Business School’a lisansüstü e¤itim için göndererek ödüllendirdi. Böylece, erteledi¤i ABD plan›, 1999 y›l›nda, Harvard’da ald›¤› e¤itim ile hayata geçti. Harvard’da ald›¤› e¤itim, uluslararas› firmalar›n üst düzey yöneticileri ile tan›flmas›na ve Harvard mezunu ifladamlar›yla temas kurmas› için de iyi bir f›rsat oldu. Markalaflma RAKS, SA⁄LADI⁄I BAfiARI NEDEN‹YLE AKDUMAN’A SPONSOR OLDU VE KEND‹S‹N‹ HARVARDBUSINESS SCHOOL’A L‹SANSÜSTÜ E⁄‹T‹M ‹Ç‹N GÖNDEREREK ÖDÜLLEND‹RD‹. HE WAS ABOUT TO BECOME A FIGHTER PILOT Though his family was originally from Eskisehir, Akduman was born in Izmir, because of his father’s assignment there as a pilot for the Air Force. His childhood goal was to become a pilot. He graduated from Konya Anadolu High School. He had to give up his dream of becoming a pilot because of an eye problem that emerged during his Air Force Academy training. He studied Economics at the Faculty of Political Science Department at Ankara University and received his master’s degree from METU. He participated in the foundation of the Turkish-American Chamber of Commerce and Industry, and served as a board member as well as vice president. Akduman is currently serving as a board member on the Turkish-American Business Forum, in New York, and is an associate member of the Harvard Club and Harvard Business School Club, also based in New York. stratejileri, yeni kurulan flirketlerin uygulayaca¤› prosedürler konusunda kendisini gelifltirme f›rsat› yakalad›¤›n› kaydeden Akduman, Türkiye’nin tan›nm›fl alt›n markalar›ndan Gülaylar’›n New York’taki flirketi Elite Gold’un kurulufl çal›flmalar›na kat›ld› ve bu flirkette k›sa bir süre yöneticilik yapt›. Sarar’da ifle bafllad›ktan sonra ise fark›na vard›¤› gerçeklerden biri fason olarak büyük flirketlere mal tedarik etmenin markalaflmaya katk› etki yapmad›¤› oldu. Toptan piyasada tan›nan Sarar, tüketici gözünde tan›nmad›¤› için h›zl› bir kararla markalaflma çal›flmalar›na h›z kazand›r›ld›. “Büyük zincirlere uzun süreli fason sat›fl yapmak zor. Çünkü fiyatta devreye baflka bir üretici girerse siz an›nda devre d›fl› kalabiliyorsunuz” diyen Akduman, kotalar›n kalkmas›yla Çin’in ciddi bir tehlike olmas›n›n markalaflmay› kaç›n›lmaz k›ld›¤›na dikkat çekiyor. Burçak Akduman, efli Sevilnaz ve o¤lu Erin’le birlikte. Burcak Akduman, with his wife Sevilnaz and his son Erin. RAKS, REWARDED HIM BY SENDING HIM TO HARVARD BUSINESS SCHOOL FOR GRADUATE STUDIES. optical and magnetic media manufacturer, and a Turkish music producer. He accepted and started work for Raks in Izmir. Hasan Celikkol, one of the directors of Raks Akduman worked with emphasizes Akduman's constructive role in prestigious image building of Raks throughout international capital markets and underlines his successful project management skills in foreign capital increases transactions. Burcak Akduman evaluates his financial experience at Raks as a period he never can forget. Akduman’s project to allow artists’ future performances to be used as collateral to obtain credit was a first in the sector, and Raks borrowed 50 million dollars from international creditors. With this new plan, Raks used the future sales projected to be made by its contracted artists’ as collateral with credit institutions. Through a new evaluation Raks was also able to claim projected royalties of future recordings as an asset of the company. HELLO USA Raks, which believed that successful managers must have the best education sponsored Akduman for his achievements and rewarded him by sending him to Harvard Business School for graduate studies. In this way, Akduman was able to fulfill his dream of coming to US by attending Harvard. His education at Harvard was also helpful in giving him the opportunity of meeting with top managers of international companies and businessmen who were Harvard alumni. Akduman assesses his time at the school as being an opportunity to widen his knowledge of strategies for establishing brand names and of procedures for start-up companies. He also was involved in the foundation of Elite Gold. This company, based in New York, is the US branch of the well known Turkish jewelery company Gulaylar. For a short time, Akduman also worked there as a director. After starting to work for Sarar he realized that supplying private label products as a contract manufacturer for big companies didn’t contribute toward building a brand name. Although well known in the wholesale market, Sarar wasn’t known to individual customers. Therefore the first thing to be done was to establish a brand name. “It is difficult to work as a contract manufacturer for big companies. If another company underbids you, you are out of the picture”. Akduman also points out that establishing a brand name is essential to counter China, which became a big threat after the US ended quotas on the import of Chinese goods. Turk of America • 59