SYMPOSIUM: “Good Business can be GOOD Business”: sport
Transkript
SYMPOSIUM: “Good Business can be GOOD Business”: sport
The Program SYMPOSIUM: “Good Business can be GOOD Business”: sport, sponsorship and the emergence of social responsibility in the business of sport From To Welcome & Introduction of the Symposium 10.30h 10:40h A new vision for a new environment: putting our social value in the centre of our business Mr. Jordi Bertomeu, Euroleague President & CEO Part I: The Role of Sport in Society The power of sport as a tool for social change: "The changing business of sport: how organizations use sport to engage with their communities, why sport can be used as a tool for social change" 10:40h 11:05h Symposium guests: Mr. Emir Guney, Director of Sports Law Research Center Mr. Melih Gurel, National Director Special Olympics Turkey Mr. Mirek Krogulec, Sr. Manager Sports Special Olympics Europe Eurasia Part II: Business & Sponsorship challenges; Responsible investment Sport and business: a winning formula. How companies can make responsible Investment. Best case examples. 11:10h 11:35h Symposium guests: Mr. Hakan Aydınol and Mr. Ali Türsan, Marketing Department Galatasaray Basketball club Rowena Luscombe, Managing Director Duara Consulting & One Team Advisor Melissa Pine, Sr. Manager Sponsorship Marketing & Special Events, WTA (Women’s Tennis Association) Part III: Changing lives for the better &The One Team Program Changing lives for the better. Sport as a tool for social change: "How sport can bring young people together; build self-esteem and integrate with society" 11:40h 12:05h 12:05h 12:15h Symposium Guests: Mr. Faruk Cizmecioglu, Deputy General Manager at Turkish Airlines Mr. Ersin Kaya, Representative from the Ministry of Family and Social Policies, Republic of Turkey Sinan Guler, Anadolu Efes Player Michael Richardson, Education lead Officer at The Tigers Sport, Education Trust & One Team Coach Closing Remarks Moderator: Mr. Ali Ozsoy, the Secretary General of Turkish Basketball Federation Mr. David Butler Please note that some of the lecturers may be replaced by the organisation. 1