Overview
Transkript
Overview
European Retail Profile 2011 Istanbul Overview Despite the growing importance of shopping centres, Istanbul’s retail culture is still dominated by the high street. Istiklal Street is the dominant pitch on the European side, along with Nişantaşi district which caters for upmarket brands. On the Asian side, Bagdat Street is the most well known and popular area, featuring a range of local and international brands. The Kadikoy district also continues to perform well. Location/ 30-Minute Drive Time Study Area Information Istanbul City Profile Ranking* 9,456,196 2nd Study Area Purchasing Power / Capita €8,179 50th GDP Forecast 2010 to 2015 (% pa) 5.39% 4th Consumer Spending Forecast 2010 to 2015 (% pa) 5.49% 3rd 134 7th Study Area Population Cross-Border Retailer Attractiveness Index* (Average = 100) *based on analysis of 55 European cities GDP & Consumer Spending source: Oxford Economics 2011. Study Area source: MBI 2010. Key Retail Entrants During 2010 / 2011 High Street Prime Rental Information for Nişantaşı İstiklal Street High Street: Istanbul has until recently seen strong rental growth on the high street, largely due to the limited supply of prime units which has been augmented by a rise in international retailer demand. Key monies have increased drastically as a result. In addition, the market has seen a strong demand for flagship stores on the main streets. For example, one of the major transactions has been undertaken by Zara for a flagship store on Istiklal Street, with an annual rent of €2.3 million, while Mango has bought a building to open its second flagship store on the Istiklal Street. Jacadi Prime Rent (€/sq m/year) €2,040 Prime Rent (TL/sq m/year) TL4,798 Rituals Carl’s Jr Uterqüe Short-Term Rental Forecast Stable Prada Shopping Centres: Akmerkez is one of the oldest (1993) and best performing schemes in the heart of the CBD. Kanyon is a high-end scheme with a strong entertainment component, though it arguably falls short in its current fashion line-up. Conversely, İstinye Park combines luxury and mass-retail brands to excellent effect and has been successful in attracting the first stand-alone luxury brands to Istanbul. Zorlu shopping centre will open with 120 stores in early 2012 and will provide a major new fashion destination in the centre of the city. The 163,000 sq m Mall of Istanbul is due to open in 2013 and is likely to change the retailing landscape in Istanbul. Istinye Park Opening Year GLA (sq m) Location Forum İstanbul 2009 175,000 City Centre Ikea, Real, Praktiker, Bimeks, Teknosa, Boyner, H&M, Zara, C&A - Marmara Forum 2011 137,000 City Centre Carrefour, Bauhaus, LCW, Zara, Saturn, Teknosa, TepeHome - İstanbul Cevahir 2005 111,000 City Centre Migros, Koçtaş, Debenhams, TepeHome, Massimo Dutti, Topshop Torium 2010 95,000 City Centre 5M Migros, Boyner, YKM, C&A, Zara, H&M, Mango, Marks & Spencer, Sephora 12 Shopping Centre Key Anchors/Tenants Annual Visitors (Million) 18 - İstinye Park 2007 85,000 City Centre Darty, H&M, Beymen, Vakko, C&A, Louis Vuitton, Gucci, Hugo Boss, D&G, Paul Smith, Armani, Burberry, Ralph Lauren, Zegna Via/Port Outlet 2008 64,000 Edge of Town Tesco Kipa, Beymen, LCW, Tommy Hilfiger, Mango, Mudo, Cacharel, Vakko - Optimum Outlet 2008 46,000 City Centre 3M Migros, Koçtaş, LCW, Mudo, Beymen, Koton, US Polo - Kanyon 2008 38,000 City Centre Macrocentre, Harvey Nichols, Vakko, Network, Max Mara, Tiffany - 54 Cd Market Profile – Istanbul 2011 Eth em Sk Ba gd at St ree t M&S Co Cd Kom u Firin lak Beymen il S Godiva Cd Ism a Tommy Hilfiger ltay una T op uzlu B ay ar C d nG mil ma m etti ms Se Por . Ce Ha Efe ndi €1,800 k Em in A Facconable li P asa Cd Zara 1 lu yo an 0Y E8 Boyner Burberry Mango GAP Vakko ey lipb Ga Benetton Cd Zara 2 Louis Vuitton Sk hme t Va d Eytam C t Cd Cd su t Cd S ay Refik Macka Cd d sen C Bershka ks Eytam Cd Vakko Defacto azke Bogg Camper Y ci ara mb Ku Cd Cu m huri ye d New Balance Cd iye i kc Herme s Nordsee Mango Darty k svi Te Ipe Chanel Nike iC ars Beymen Collezione €2,040 di Ab € Lacoste Mango ni C Ye Massimo Dutti M&S Prada et tre Colin’s dam Zara 1 Louis Vuitton lS ik a Is t 2 nci M es rutiy e Cd Starbucks Godiva Benetto n Six li K on ag i Cd Bay tar A Cafe Nero me li Converse new concept store Nordsee d si C Halaskargazi Cd Ru Mango alba Ha m Ru m eli Cd Shopping Centre/ Department Store Railway Station 1 City’s SC Prime Rent Metro Station 2 Demirören SC – Construction Jones Lang LaSalle Contacts Nilgun Dil Erman, Head of Retail Agency Turkey James Dolphin, Head of EMEA Retail Agency Julie Collins, EMEA Retail Research +90 212 350 0812 +44 20 7852 4623 +44 20 7399 5940 €1,920 Topshop Polo Garage asi Blv Tarlab Siraselviler Cd Stradivarius Oysho Starbucks Adidas Nisantasi Pull & Bear De f terd ar Y oku Nişantaşı nilgun.dil@eu.jll.com james.dolphin@eu.jll.com julie.collins@eu.jll.com COPYRIGHT © JONES LANG LASALLE IP, INC. 2011. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of Jones Lang LaSalle. It is based on material that we believe to be reliable. Whilst every effort has been made to ensure its accuracy, we cannot offer any warranty that it contains no factual errors. We would like to be told of any such errors in order to correct them. 55