Meltem Moral
Transkript
Meltem Moral
Meltem Moral Head of Digital @ Mindshare Turkey 14 years of experience in Media at different agencies. After 3 years of experience at Zenith Media and Optimum Media ,working for Mindshare Turkey since 2003. Handled major multinational accounts like Nike,Oral B, Duracell, Braun, Samsung, Turkish Airlines as an Account Director and worked on every part of the media communication planning process including strategic planning, buying, implementation, research and analysis. Currently running the digital marketing unit (Mindshare Interaction - A team of 30 specialists) in Turkey since January 2007 and responsible for all Mindshare clients' digital marketing activities. (including overall digital strategies and detailed display, social,search, mobile, creative production, digital ooh, data management, performance marketing, e-commerce, e-crm activities and implementations.) Head of Digital MindShare Ocak 2007 – Günümüz (8 yıl 3 ay) Responsible for Mindshare's overall digital service offer , leading the digital team and serving all Mindshare clients with creation and implementation of digital marketing strategies including all digital platforms (strategy,search,display, mobile, iooh, social,gaming and creative solutions) (Açık) 1 proje Content and Entertainment Manager MindShare Ocak 2006 – Ağustos 2010 (4 yıl 8 ay) Working with all Mindshare clients when they need to create content related projects, event activations and efficient media partner deals. Client Leader MindShare Ocak 2006 – Aralık 2009 (4 yıl) Business Group Director for multinational brands ( Nike & Samsung) Responsible for all media strategies,relations with the central teams, buying, implementation and reporting. Business Group Manager MindShare Ocak 2003 – Aralık 2006 (4 yıl) Responsible for overall media strategies and media plans for Gillette brands ( Duracell & Oral B) and Nike. Planning and Buying Specialist Zenith Media Temmuz 2001 – Aralık 2002 (1 yıl 6 ay) TV & Cinema planner for new telcoms operator Aria. Planning and Buying Specialist Optimum Media Eylül 2000 – Temmuz 2001 (11 ay) TV planning and buying for Optimim Media Clients (Turk.net, VW, Osmanlı Bankası)